Iab digital media stuvia - Study guides, Class notes & Summaries

IAB Digital Media Sales Certification Test Prep Correct Solutions(RATED A+) Last document update:   ago

DSP - ANSWERSDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWERSSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWERSAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWERSA sales channel for pubs and...