Jomc 486 test 2 - Study guides, Class notes & Summaries
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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JOMC 486 Test 2 (with answers)
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jomc 486 test 2 (answered)
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McNeil-PPC v. Pfizer correct answers - Listerine v. floss case: Listerine had commercial claiming it was as effective as floss 
- Violated Lanham Act 
- Pfizer conducted two tests that showed that Listerine was as effective on plaque as floss 
- McNeil's survey conducted showed that a significant percentage of the audience thought that the ad meant that Listerine could be used instead of floss-> implied claim 
- RULING: to show an ad was deceptive the plaintiff must prove that 20% of the aud...
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JOMC 486 Questions Pt. 2 Questions With Complete Solutions.
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JOMC 486 Questions Pt. 2 Questions With Complete Solutions. 
 
What law did McNeil-PPC Inc. accuse Pfizer Inc. of violating when it ran its advertisements for Listerine mouthwash? 
Lanham Act. 
In McNeil-PPC v. Pfizer, McNeil argued the Listerine advertisement contained the _______________ that rinsing with Listerine is as effective as flossing. 
literal falsehood 
In its lawsuit against Pfizer over the Listerine advertisements, McNeil-PPC said the impact of the ads on its business was that 
whi...
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JOMC 486 – Midterm Exam Verified 100% Correct!!
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JOMC 486 – Midterm Exam Verified 100% Correct!! 
 
Paul Robert Cohen 
In 1986 - Arrested for wearing a jacket that said "F*** the Draft" 
Violations of the first amendment 
-Obscenity 
-Hate Speech 
-Fighting Words 
-Incitement of unlawful activity 
Issue: no violence 
Cohen had the right to wear the jacket bc communicating emotional feeling // violation to his freedom of speech 
Words of the First Amendment applying to media 
Law, abridging, freedom, speech, and press 
Government power to p...
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JOMC 486 Final Test(2023) Latest Update With Complete Solution
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JOMC 486 Final Test(2023) Latest Update With Complete 
Solution 
1. Falwell was unable to prove his libel claim against Hustler because:: hewas lacked proof of 
actual injury. 
2. In the Hustler case,the Supreme Courtruled that public figures and publicofficials:: can never 
recover damages for the tort of emotional distress 
3. According to the Snyder court,speech deals with matters of public con-cern when it:: relates 
to any matter of political, social or other concern to the community 
4. Th...
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