M370 midterm - Study guides, Class notes & Summaries

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 Marketing Midterm (M370)        Terms in this set (120)  Marketing	managing profitable customer relationships, and attract new customers by supplying value Needs	States of felt deprivation (ex. water) Wants	The form needs take as they are shaped by cultu
  • Marketing Midterm (M370) Terms in this set (120) Marketing managing profitable customer relationships, and attract new customers by supplying value Needs States of felt deprivation (ex. water) Wants The form needs take as they are shaped by cultu

  • Exam (elaborations) • 4 pages • 2024
  • Marketing Midterm (M370) Terms in this set (120) Marketing managing profitable customer relationships, and attract new customers by supplying value Needs States of felt deprivation (ex. water) Wants The form needs take as they are shaped by culture and personality (ex. Coke) Demands Human wants backed by buying power Market offerings combination of products, services, information or experiences offered to satisfy need or want Marketing myopia Mistake of paying more attenti...
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