Marketing 3340 stuvia - Study guides, Class notes & Summaries

Formal definition of Marketing - ANSWER-process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - ANSWER-exchange exchange - ANSWER-people giving up something to receive something they would rather have What is the 4 P's of marketing - ANSWER-price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creating value Customer Value - AN...