Marketing intermediaries - Study guides, Class notes & Summaries

MIE 201 Exam 3 Channel Marketing - correct answer an organized network of firms that work together to get goods and services from producer to consumer. Distribution strategy - correct answer overall plan for moving products to buyers Wholesalers - correct answer sell to organizational customers including other wholesalers, government agencies, and educational insitiuaions. These products are then resold or made into new products. reatilers - correct answer primarily sell products t...

MBA MFT Study Questions With Verified Answers. Major segmentation variables (4) - answer(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - answerset of customers who are buying the company's product target market - answerqualified available market the company decides to pursue available market - answerset of consumers who have interest, income, and access to a particular offer potential market - answerset of consumer with a sufficient level of interes...

A distribution channel is composed of all of the following except ______. a. producers b. intermediaries c. marketers d. buyers correct answers c. marketers Which of the following is a channel intermediary? a. wholesaler b. broker c. agent d. all of the above correct answers d. all of the above A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n)__________. a. indirect channel b. direct ch...

What is ag marketing? correct answers includes all the steps in moving an agricultural product from the farmer to the consumer. what does it involve? correct answers Planning, organizing, directing, and handling agricultural products in such a way as to satisfy farmers, intermediaries, and consumers economics is correct answers broadly defined as the study of the allocation of scarce resources. Value-added process- production creates... correct answers utility- the process of making use...

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) marketing environment B) marketing orientation C) strategic planning D) target markets E) marketing mix Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve its customers. Difficulty: ...

NWM General Wisconsin Insurance Laws Questions and Answers 100% Pass What is coersion? A forceful act or threat aimed to influence a person to act against their will What is exempt? Not subject to an obligation What is an inducement? an offer that attmepts to influence the other party What is insolvent? Unable to meet financial obligations What is Lapse? A policy termination due to nonpayment of premium What is the NAIC? National Association of Insurance Commissioners Wh...

MARK 3000 Final—McManus Questions and Answers | Latest Update | 2024/2025 | 100% Pass What is the difference between direct and indirect distribution channels? Direct channels involve selling products directly to consumers, while indirect channels use intermediaries like retailers. What is the role of pricing strategies in marketing? Pricing strategies determine how a product is priced to attract customers and achieve profitability. What is an example of a promotional stra...

MARKETING 300 FINAL EXAM (UW – MADISON ) QUESTIONS AND CORRECT ANSWERS 2024/2025 GRADED A+. 2 / 13 1. Product: the need-satisfying offering of a firm 2. Product assortment: the set of all product lines and individual products that afirms sells. 3. Quality: a product's ability to satisfy a customer's needs or requirements 4. Individual product: a particular product within a product line 5. Product line: a set of individual products that are closely related 6. Branding: the use of a ...

Chapter 3 - UGBA 106 Previewing the Concepts - correct answer understanding the marketplace and customer needs and wants other actors in this environment suppliers, intermediaries, customers, competitors, publics and others mayu work with or against the company major environmental forces - demographics, economic, natural, technogical, political, and cultural - shape marking opportunities, pose threats, and affect the company;s ability to build customer relationships to develop effec...

Increased interest in int marketing correct answers • New customers • Saturated dom market • Have a product that could be adapted to foreign markets • Tech makes it easier to increase consumer awareness • Must become international to compete • Limited local market • Economies of scale five phases of international marketing involvement. correct answers -no direct foreign marketing -Infrequent foreign marketing -regular foreign marketing -international marketing -global ...