Mass customization - Study guides, Class notes & Summaries

) Companies know they cannot appeal to all buyers in the marketplace, or at least not in the same way. Reasons for this include all of the following EXCEPT ________. A) buyers are too numerous B) companies vary widely in their abilities to serve different market segments C) buyers are varied in their needs and buying practices D) companies need more information to offer the right products to the right customers E) buyers are widely scattered Answer: D Skill: Concept Objective: LO 7.1: D...

CTD BUS 231 EXAM 2 || With Complete Questions & Solutions (Rated A+) CTD BUS 231 EXAM 2 || With Complete Questions & Solutions (Rated A+) What is acquisitions and mergers? - ANSWER - Purchasing another company or brand to increase market share or competitive advantage What is offshore production? - ANSWER - Can occur through contracting with foreign producers or by establishing own sew-only factory in a foreign country What is a tariff? - ANSWER - Tax on imported goods What is quota...

Types of e-commerce - about internet exchange. Business models: categorized based on who is the "consumer" (buyer) and who is the "provider" (seller). B2B, B2C, C2C, G2C(gov), G2B, G2G brick-and-mortar - Space restrictions "Limit of how much space you can take up without increasing cost" Have limited shelf space in store.... Trust- Can talk to an associate about a product... Time- Can get the product Immediately click and mortar - Internet isn't restricted to a specific location, ...

MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct Market Segmentation - ANSWER-aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action Segmentation Strategies - ANSWER-- 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) - mu...

SCMN 2150 Test 2 Questions and Answers with Verified Solutions What is procurement? The purchase of merchandise or services at the optimum possible total cost in the correct amount and quality. How does procurement differ from strategic sourcing and supply management? Procurement is buying the merchandise or services while SS tries to improve the buying process and SM is setting up in order to attain what it needs. What is strategic sourcing? The process of analyzing an organization...

A credit card-processing firm would be likely to list the following competitive priorities for its external customers: A. Concurrent engineering B. Mass customization C. Consistent quality D. Postponement - c Which of the following events from the twentieth century defines the history of operations and supply chain management? A. The invention of the assembly line for the Model T car by Henry Ford. B. Alfred Sloan's introduction of strategic planning for achieving product pro...

what is e-commerce - exchange of goods, services, and money among firms, between firms and customers, and between customers, supported by communication technologies and the internet Types of private sector exchanges - B2B B2C C2C C2B (C = customers B= business) E-Government exchanges - G2C G2B G2G (G=govt, B=Business, C=citizen) types of business models - brick and mortar click and mortar click only brick and mortar - physical store where you buy goods in person click and mortar -...

IDIS 343 Exam 1 Questions And Answers Already Passed what 3 things need to be right in supply chain management definition? quantities, locations, time primary logistics activities CS goals, inventory management, transportation, location % of GDP that is logistics costs 10.5-12 why are customers more demanding of the supply chain? they want quick response & mass customization 4 ways logistics adds value form, ownership, time, place 2 largest logistics costs transportation &...

Primary Key Act/Processes : setting customer service goals, transportation, inventory management, location Secondary Key Act/Processes : warehousing, materials handling, acquisition, protective packaging, product scheduling, order processing Customer Service Triangle : inventory, transportation, and location strategy customer desires in the supply chain : quick response & mass customization an integral part of company strategy : generate revenue & improve profit logistics is a key to...

MKTG 3340 Exam 2 Question and answers already passed 2024 Market Segmentation - correct answer aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action Segmentation Strategies - correct answer - 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) - multiple products/ multiple segments (utility mini van vs. excitement sports car) - mass customization (dell built to order laptop) ...