Mft stuvia - Study guides, Class notes & Summaries

major segmentation variables (4) - ANSWERS(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANSWERSset of customers who are buying the company's product target market - ANSWERSqualified available market the company decides to pursue available market - ANSWERSset of consumers who have interest, income, and access to a particular offer potential market - ANSWERSset of consumer with a sufficient level of interest in a market offer corporate cul...

Classical Conditioning: - ANSWERSA learning paradigm studied and practiced in a laboratory or other controlled environment in which a stimulus called the unconditioned stimulus (US) which naturally elicits an unconditioned response (UCR), is paired with a neutral stimulus that does not initially elicit a response. Through the repeated pairings, the neutral stimulus (now the conditioned stimulus - CS) begins to elicit the desired response (now the conditioned response - CR). Coercion (Aversive...

Which of the following organizations is more likely to use project financing? A. a small start up B. a financial services firm w an extensive client list C. a large consumer goods company D. a large public utility involved in infrastructure development - ANSWERSD. After an extensive recruitment process to select well-qualified individuals, a large percent of a company's new hires resigned within the first month of the job. Which of the following is the most likely explanation for thi...

The focal point of all marketing activities is - ANSWERScustomers The marketing mix is known by what other name? - ANSWERSthe four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - ANSWERSproduct Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? - ANSWERSplace Many people equate adve...

Which of the following organizations is most likely to use project financing? (A) A small start-up (B) A financial services firm with an extensive client list (C) A large consumer goods company (D) A large public utility involved in infrastructure development - ANSWERS(D) A large public utility involved in infrastructure development After an extensive recruitment process to select well-qualified individuals, a large percent of a company's new hires resigned within the first month of ...

ABC-X Family Crisis Model - ANSWERSRueben Hill's model used to explain whether or not a stressful event would result in crisis in some families but not in other's. A=stressor B=family's crisis- meeting resources C=family's definition of the stressor X=the crisis Accomodation - ANSWERSDescribes a variety of engagement techniques such as joining, used principally by Structural Family Therapists in which the therapist adapts themselves to the family's style of interacting. Acculturat...

Who is the founder of Bowenian therapy? - ANSWERSMurray Bowen & James Framo (follower, although some argue he is more object-relations, he feels he is transgenerational) Which theory focuses on ledgers and balances? - ANSWERSContextual therapy Who created the rubber fence theory? - ANSWERSWynn Who created the term garage mechanic? - ANSWERSCarl Whitaker What is the emphasis in Bowenian therapy? - ANSWERSDifferentiation of self What is Bowen's differentiation of self defined? - AN...

Alfred Adler is known as the... - ANSWERSFather of Individual Psychology Alfred Adler started working with... - ANSWERSFamilies in 1920's Vienna, Austria During his work in individual psychology, Adler believed the individual could not be understood outside the... - ANSWERSSocial context with in which they live Alfred Adler believed people seek significance by belonging to a ... - ANSWERSSocial system The Ideal Self forms self perceptions and interactions and was developed by - ANSW...

Out of earshot of Dad, Mom points out one of his parenting inadequacies to the children. From a Contextual Family Therapy perspective, Mom's actions are evidence for - ANSWERSsplit filial loyalty Bob (45) and Marianne (38) argue about what is the proper age for their daughter Jill (14) to begin dating. Jill hears the fighting and enters the room. Marianne draws Jill into the argument to side with her against Bob. From a Bowen Systems perspective, what has occurred? - ANSWERStriangulation ...

Out of earshot of Dad, Mom points out one of his parenting inadequacies to the children. From a Contextual Family Therapy perspective, Mom's actions are evidence for - ANSWERSsplit filial loyalty Bob (45) and Marianne (38) argue about what is the proper age for their daughter Jill (14) to begin dating. Jill hears the fighting and enters the room. Marianne draws Jill into the argument to side with her against Bob. From a Bowen Systems perspective, what has occurred? - ANSWERStriangulation ...