Mgt 100 - Study guides, Class notes & Summaries

MGT 103 Exam; Questions and Answers 100% Pass Steve has been tasked with the job of outlining decisions about resource allocation, priorities, and action steps that are necessary to reach one of his company's strategic goals. What is Steve developing? A. strategic plan B. operational plan C. strategic mission D. tactical plan Correct answer-A

MGT 103 Final Bates; Questions and Answers 100% Pass price Correct answer-money or other considerations exchanged for the ownership or use of a product or service barter Correct answer-practice of exchaning products and service for other products or services rather than for money price equation Correct answer-list price -incentives and allowances + extra fees value Correct answer-ratio of perceived benefits to price perceived benefits/price

Mgt 103 Final Exam; Questions and Answers 100% Pass Market segmentation involves aggregating prospective buyers into groups that have two key characteristics, what are they? Correct answer-common needs and similar response to marketing action in terms of market segments and products, what are the three market segmentation strategies? Correct answer-1 one product, multiple market segments 2 multiple products multiple segments 3 segments of one, aka mass customizato

MGT 103 Final Exam; Questions and Answers 100% Pass _____ are hired for short periods of time and provide greater flexibility, earn lower wages, and often do not participate in benefits programs. Correct answer-Temporary workers Which of the following actions represents an attempt to manage social responsibility through ethical compliance? Correct answer-Creating a committee to review policies concerning selection of new hires and promotion of employees

Mgt 103 Demill Midterm 1; Questions and Answers 100% Pass What is marketing Correct answer-Delivering value to customers. Seeks to: Discover needs and wants of customers Satisfy them Exchange Correct answer-Money for goods and services Requirements for marketing to occur Correct answer-1. Two or more parties with unsatisfied needs 2. Desire and ability to satisfy these needs 3. A way for the parties to communicate 4. Something to exchange

MGT 103 Exam; Questions and Answers 100% Pass Positioning statement is _____________ (internal/external). Correct answer-internal (you and your team) Notes Correct answerMost important definition of Marketing. Correct answer-To discover the NEEDS and WANTS of prospective customers. AND To Satisfy them. What are the four P's? *On midterm & Final* Correct answer-Product, Price, Promotion, Place Want VS Need Correct answer-A *want* is a *need* this is shaped by a person's *know...

MGT 103 Exam Prep (Demill); Questions and Answers 100% Pass needed for marketing to occur Correct answer-1. Two+ Parties with Unsatisfied Needs 2. A Desire and Ability to Be Satisfied 3. A Way for the Parties to Communicate 4. Something to Exchange marketing Correct answer--Seeks to: • Discover Needs and Wants of Customers • Satisfy Them -Exchange • Money for goods and servicesoh

MGT 103 FINAL EXAM REVIEW; Questions and Answers 100% Pass Marketing Channel of Distribution Correct answer-consists of individuals and firms involved in the process of making a product or service available for consumption by consumers or industrial users. Buying something from Amazon, 7 Eleven, Kohl's all examples of marketing channels Types of Intermediaries Correct answer-middleman, agent or broker, wholesaler, retailer, distributor, dealer Middleman Correct answer-any intermedi...

MGT 103 BATES MIDTERM; Questions and Answers 100% Pass marketing Correct answer-started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing Correct answer-1. production 2. sales era 3. marketing concept era 4. customer relationship era