Mgt 6311 exam - Study guides, Class notes & Summaries

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MGT 6311 Exam Questions with Correct Answers Marketing - ANSWER The creation and satisfaction of demand for a product or service Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER A set of ideas that outline how a product line or brand will achieve its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal GOST - ANSWER ...

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Marketing - ANSWER Creation and satisfaction of demand for a product or service. Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANSWER Goals Objectives Strategies Tactics What are the Five Cs? - ANSWER Cust...