Mkt 315 midterm gcu - Study guides, Class notes & Summaries
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
- Exam (elaborations) • 13 pages • 2023
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-2024 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-2024 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
- Exam (elaborations) • 7 pages • 2023
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Available in package deal
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
- Exam (elaborations) • 7 pages • 2023
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT-315 GCU MIDTERM EXAM 2021/2022 with Complete
- Exam (elaborations) • 4 pages • 2022
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CREST method 
C: "Calm the Customer" 
R: "Repeat the Problem" 
E: Use "Empathy Statements" 
S: "Solve the Problem" 
T: Make a "Timely Response" 
- Good customer service increases customer loyalty and future sales. 
 
 
Maslow's Hierarchy of Needs 
physiological, safety, love/belonging, esteem, self-actualization 
 
 
Types of Purchases 
new task, straight rebuy, modified rebuy 
 
 
New task/buy 
Purchases of goods/services not previously bought from organization 
 
 
straight rebuy 
P...
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GCU MKT 315 FINAL EXAM/MKT-315 MIDTERM/GCU MKT-315 Final/MKT315 Final Exam Study Guide/MKT-315 Final QUESTINS AND ANSWERS/GCU MKT-315 Final Exam/MKT 315 Final Questions And Answers/GCU MKT-315 Final Exam
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GCU MKT 315 FINAL EXAM/MKT-315 MIDTERM/GCU MKT-315 Final/MKT315 Final Exam Study Guide/MKT-315 Final QUESTINS AND ANSWERS/GCU MKT-315 Final Exam/MKT 315 Final Questions And Answers/GCU MKT-315 Final Exam
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MKT 315 Midterm 1 GCU Q&A 2022/2023
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What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? - Answer - Marketing information system 
 
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example of _________. - Answer - Cause Marketing 
 
A detailed marketing plan does not include: - Answer - Marketing Mix 
 
Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign land....
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