Mkt 4 - Study guides, Class notes & Summaries

learning correct answers a change in behavior resulting from the interaction between and person and a stimulus perception correct answers a consumer's awareness and interpretation of reality 3 elements of consumer perception correct answers exposure attention comprehension exposure correct answers brings a stimulus in close proximity to a consumer to be sensed by one of the 5 human senses attention correct answers the consumer's allocation of information-processing capacity towar...

MKT 415 Exam Already Rated A Business Markets ️markets for products and services, local to international, bought by businesses, government bodies, and institutions for incorporation, consumption, use or for resale Key Differences between B2B and B2C ️1. Customers are organizations 2. Nature of the Markets 3. Demand Patterns 4. Buyer Behavior 5. Buyer-Seller Relationships Intended use of product and intended user 3 Types of Business Market Segments ️1. Commercial Enterpris...

LSU is an ___ school; research is the main priority. LSU is a university that creates knowledge; doesn't just teach it. correct answers R1 means reviewers of research papers do not know the author, and the author does not know who the reviewers are. Best validity of information. correct answers double blind 100% increase claim; but the company went from 1 customer in the first quarter to 2 in the other leads to screwy statistics. But, if the company went from one warehouse to 2 in the nex...

MKT 415 (MSU) - Test 2 Complete Guide Marketing Research ️The systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making. International Marketing Research ️The form of marketing research involving two additional considerations: (1) the need to communicate information across national boundaries, and (2) the challenge of applying established marketing techniques in the different environments of foreign markets, some of which ma...

PESTEL model correct answers A framework that categorizes and analyzes an important set of external factors (political, economic, sociocultural, technological, ecological, and legal) that might impinge upon a firm. These factors can create both opportunities and threats for the firm. Political Factors correct answers result from the processes and actions of government bodies that can influence the decisions and behavior of firms Economic Factors correct answers growth rates, interest rates...

Who understand EAT on google? correct answers the programmers who work for google What is the criteria for the first page of a google search? correct answers Expertise, Authoritativeness, and Trust What is YMYL? correct answers "Your money or your life" specific types of webpages that affect either your money or your life What kind of pages is EAT primarily for? correct answers YMYL pages Why are YMYL pages so important? correct answers If google gets this wrong you can seriously i...

MKT 415 Topic 4 Assignment; CLC; Media Plan and Budget

MKT 415 Quiz 6 Complete Solutions The two most common legal systems that exist in the world today are? Civil law and common law Strategic and comparative advantage should both be critically evaluated when developing international marketing campaigns and global supply chains. Which is the best approach? Focus on both strategic advantage and comparative advantage __________ is/are being stressed more and more in ocean transportation. Basically, greater public awareness is driving dem...

MKT 447 EXAM 1 QUESTIONS WITH 100% CORRECT ANSWERS| GRADED A+

A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following. correct answers Cluetrain Manifesto In strategic management and marketing, it is the percentage or proportion of the total available market or market segment that is being serviced by a company. correct answers...