Niche market Study guides, Class notes & Summaries

ABV Exam Ch 6 Questions & Answers 2024/2025 Guideline public company method is LEAST relevant under which scenario? a. guideline companies are actively traded b. subject is niche with no publicly traded competitors c. there is a lot of information about the guideline companies d. subject has size and growth characteristics similar to other public companies. - ANSWERSb. subject is niche with no publicly traded competitors The three common valuation approaches include all except: ...

The ongoing relationship between the customer and the brand is referred to as: - customer journey - market segmentation - customer satisfaction - customer engagement correct answers Customer Engagement The trend to break down markets into smaller, increasingly well-defined niche markets is called: - market segmentation - demographics - consumer cohort groups - psychographics correct answers market segmentation Which of the following is an example of demographic data? - Buying prac...

MARKETING 311 Chapter 2 | Questions and Answers (Complete Solutions) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) The focus of strategic planning is to define a game plan for long-run survival and growth. D) The strategic plan is a statement of an organ...

CPCU 520 Practice Exam 1 Questions with 100% Verified Correct Answers The expenses associated with adjusting claims are referred to as Select one: A. Prospective loss costs. B. Loss adjustment expenses. C. Claims costs. D. Operating expenses. - Correct Answer B. Loss adjustment expenses. Insurer Y is small but has a specialty insurance market for high-value vehicles. In competing with a larger insurer with a broader market, Insurer Y is likely to have which one of the following advant...

Disney & The "Family Film" Audience correct answers - the shift from "niche" to "tentpole" (movies expected to be very successful/able to fund a range of other films and products) - the 1990s as major for repositioning these types of films ** Disney changed how these films fit into the market - Disney brand becoming synonymous with family friendly film "Family Film": geared towards children and their parents, wider appeal/general audience in mind, relates to children/family or...

Dynamic Pricing - Answer-Adjusting prices continually to meet the characteristics and needs of individuals and situations; setting prices for a good/service based on the demand for it at the moment based on the availability of supply Uber's Surge Pricing - Answer-Higher demand causes a price multiplier to kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease demand Target Costing - Answer-Reverse engineer a product based on demand at a certain price point ...

new product steps phase 1: product definition phase 2: product implementation phase 3: product introduction phase 1: product definition market opportunity assessment->product definition used to find the NICHE in the market find something new that fits in. not something already there USDA reported that 21,435 new food and drink products launched in 2016 but only succeed 2 market opportunity assessment->product definition(new idea) types of "new" products completely new- les...

BADM 535 Exam 1 Study Guide with 100%Verified Answers. Marketing Management Exam 1 Study Guide The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Page: 33 C 2 What is the traditional view of marketing? A) Firms should just focus on production because if the products are good then they will automatically se...

All of the following were traditional sources of competitive advantage EXCEPT: a. labor costs. b. access to financial resources. c. protected markets. d. a highly educated labor market. - d Customer loyalty programs such as airline frequent flyer miles are an attempt to: a. decrease competitors' access to distribution channels. b. develop a cost advantage independent of scale. c. increase customers' switching costs. d. overcome the perishability of the hotel "product." - c. in...

BUSINESS STRATEGY PRACTICE EXAM 2024 QUESTIONS AND ANSWERS NEW UPDATE A frequently used and dependable strategic approach to setting a company apart from rivals and winning a competitive advantage includes _______________________ A. developing expertise and resource strengths that give the company competitive capabilities that rivals can't easily imitate or trump with capabilities of their own. B. focusing on a narrow market niche and winning a competitive edge by doing a better job than ri...