Pay per click ppc - Study guides, Class notes & Summaries

ISDS 705: Chapter 14 Questions and Answers Market Capitalization (Market Cap) - Correct Answer ️️ -Value of a firm calculated by multiplying its share price by the number of shares Organic or Natural Search - Correct Answer ️️ -Search engine results returned and ranked according to relevance Pagerank - Correct Answer ️️ -Algorithm to rank web sites Search Engine Optimization (SEO) - Correct Answer ️️ -Process of improving a page's organic search results Link Fraud - Corr...

Stages of the consumer buying process - Answer-Problem Recognition Information Search Alternative Evaluation Purchase Decision Post Purchase Behavior Problem Recognition - Answer-Digital marketing facilitates this through -targeted online and mobile ads -user generated content (UGC) Information Search - Answer-Digital marketing facilitates this through -Search engines -QR codes Alternative Evaluation - Answer-Digital marketing facilitates this through -UGC -Blog posts -Reviews Pur...

VOIP - Answer Used to talk to anyone around the world, usually for free, using the internet. Unfortunately to be able to use this you will need an internet connection and a good signal. Identity Theft - Answer A crime where a criminal steals some of your personal information such as name, driver's license or social security number. The info is used by the criminal to purchase items, and your name can be used to open new accounts. Database - Answer A structured list of related data...

COSC 101 Midterm 1 Questions and Answers 100% correct 2023 Technological Convergence Technologies working together to run certain things Deontological Approach Rule-based. Is the action right or wrong? Virtue Ethics Approach Character based on 2 aspects - Virtues - Habits 12 Technomoral Virtues - Honesty - Self-Control - Humility - Justice - Courage - Empathy - Care - Civility - Flexibility - Perspective - Magnanimity - Technomoral Widosm 9 Elements ...

C779 Web Development Foundations Master Test 100% Correct The ability for a computer to approximate a color by combining the RGB values. - Correct Answer ️️ -dithering A base-16 number system that allows large numbers to be displayed by fewer characters than if the number were displayed in the regular base- 10 system. In hexadecimal, the number 10 is represented as the letter A, 15 is represented as F, and 16 is represented as 10. - Correct Answer ️️ -hexadecimal In a style sheet...

Acquisition costs The cost incurred by a business in relation to the efforts involved in acquiring a new customer. Customer Acquisition Cost (CAC) The total cost of acquiring a new customer. Customer Retention Activities or strategies employed by a business to retain existing customers. Chamber of Commerce A local agency with information on participating local businesses. Demographics Statistical data (i.e., education, employment, income) that refers to particular groups...

ISDS 705 Chapter 14 Verified Answers Market Capitalization (Market Cap) ️Value of a firm calculated by multiplying its share price by the number of shares Organic or Natural Search ️Search engine results returned and ranked according to relevance Pagerank ️Algorithm to rank web sites Search Engine Optimization (SEO) ️Process of improving a page's organic search results Link Fraud ️Creating a series of bogus websites, all linking back to the pages one is trying to promote, ...

Cluetrain Manifesto A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- like following Market share In strategic management and marketing, market share is the percentage or proportion of the total available market or market segment that is being serviced by a company....

MGT 6311 PRACTICE 1 Cluetrain Manifesto - CORRECT ANSWER-A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following Market share - CORRECT ANSWER-In strategic management and marketing, market share is the percentage or proportion of the total available market or...

inbound marketing - ANSWER-a business methodology that attracts customers by creating valuable content and experiences tailored to them (usually using digital marketing tactics) that draws in qualified leads outbound marketing - ANSWER-form of marketing that tries to reach consumers through general media advertising as well as through in-person contact content marketing - ANSWER-creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of...