Promotional advertising Study guides, Class notes & Summaries

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass communication, high ...

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...

How would the planning of a promotional program differ for a global brand versus a regional or local brand? Provide an example.

Mobile marketing - correct answer Directing advertising and IBP campaigns to consumers' mobile devices. Advertising - correct answer 1.A Paid 2.Mass mediated(not face to face) pt to persuade. Client/sponsor - correct answer Company or organization that pays for the advertising Integrated brand promotion (IBP) - correct answer The use of various promotional tools, including advertising, in a coordinated manner to build and maintain brand awareness, Identity, and preference. ...

. An "artificial being, invisible, intangible, and existing only in contemplation of the law" is the legal definition of a A. corporation. B. franchise. C. partnership. D. sole proprietorship - ANSWER-Corporation. Forming a corporation is like creating an independent entity that will be treated as a person with legal rights, duties, and powers. It can borrow or loan money, buy and sell goods, make contracts, sue or be sued, and perform other business activities. A franchise is a c...

DECA Performance Indicators Exam Questions with Complete Solutions Explain the concept of market and market identification. - Answer-A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geograph...

FBLA Advertising Test | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ promotional advertising - Answer -advertising designed to increase sales institutional advertising - Answer -the process used to try to create a favorable image for a company and foster goodwill in the marketplace media - Answer -the avenues through which messages are delivered; also known as channels print media - Answer -newspapers, magazines, direct mail, signs, and billboards used in adverti...

PPAI CAS Exam Study Prep Explain how the promotional products industry came to be - 1789 Washington's commemorative buttons, 1800's calendars and wood items, imprinted horse covers and book bags Summarize the creation and beginnings of PPAI as an organization - 1904 the advertising manufacturer's association began with 12 members, 1912 promo products recognized as a media by advertising federation of America, 1914 first trade show with 32 exhibitors, 1920 advertising specialty asso...

Functional relationships correct answers Limited, ongoing relationships that develop when a buyer continues to purchase a product from a seller out of habit, as long as its needs are met Modular structure correct answers Divides the business into small, tightly knit strategic business units (SBUs), which focus on specific elements of the organizational process Value chain correct answers The process or activities by which a company adds value to a product, including production, marketing, ...

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...