Sales orientation - Study guides, Class notes & Summaries

Exchange correct answers - 2+ entities - the entities should have something of value Marketing Orientations and Philosophies correct answers 1. Production Orientation: focus on what you're good at; internal focus 2. Sales Orientation: aggressively selling 3. Market Orientation: how people are reacting; external focus 4. Societal Orientation: looks at customers, BUT looks more at bigger goals; greater good! Customer Value correct answers The unique combination of benefits receive...

UTA MARK-3321 Exam 1 Latest Update Graded A+ Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Exchange people giving up something in order to receive something else they would rather have Exchange Conditions 1. There must be at least two parties. 2. Each party has something that might be of value to the other party. 3. Each party is c...

Which political view of foreign direct investment (FDI) is most widely used by governments in the current international business environment? - CORRECT ANSWER (pragmatic) Nationalism Which factors predict the degree of rivalry between a pair of competitors? 2 choices - CORRECT ANSWER Market commonality Resource similarity Which factors predicts how local firms in emerging economics will respond to multinational competitors - CORRECT ANSWER Competitive assets and industry pressu...

What are the eras of different orientation in the history of American business? correct answers Product Sales Marketing Relationship Product Orientation correct answers focused on making the product Sales Orientation correct answers focused on moving the product Marketing Orientation correct answers Focused on market Relationship Orientation correct answers Focused on relationship Are all companies now in the marketing era? correct answers No, Relationship What are the two c...

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

MIE 201 Exam 4 Questions and Answers 100% Pass marketing - Correct Answer ️️ -group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas functions of marketing - Correct Answer ️️ -buying, selling, transporting, storing, grading, financing, market research, risk taking exchange - Correct Answer ️️ -the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, o...

UCF MAR 3023 Exam 4 Review (Ch. 14- 17) Latest Version Graded A+ What is the definition of *price*? The overall sacrifice a consumer is willing to make— money, time, energy—to acquire a specific product or service. What are the 5 C's of Pricing? Competition, Costs, Company Objectives, Customers, Channel Members What is *Profit-Orientation*? A company objective that can be implemented by focusing on target profit pricing, maximizing profits, or target return pricing. What i...

Marketing 300 CSULB Exam 1Marketing - correct answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Exchange - correct answer People giving up something to receive something they would rather have Production orientation - correct answer A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketp...

Marketing Midterm Question and answers verified to pass 2024 Marketing Midterm #1 University of Iowa marketing - correct answer the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, partners, and society at large exchange - correct answer the provision, or transfer of goods, services, or ideas, in exchange for something of value value equation - correct answer perceived benefits / cost pr...

Marketing - ANSWERthe activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Exchange - ANSWERpeople giving up something in order to receive something else they would rather have Production Orientation - ANSWERa philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - ANSWERthe belief ...