Types of intermediaries - Study guides, Class notes & Summaries

What is Fintech? correct answers Use of technology to solve financial services problems Financial Services correct answers ◦Commercial Banking ◦Lending ◦Payments ◦Investment Banking ◦Wealth Management ◦Insurance and Credit ◦Financial Regulation Application Programming Interface (API) correct answers A software interface enabling two or more computer programs to communicate Artificial Intelligence (AI) and Machine Learning correct answers Use of computers to detect tr...

MGT 103 Exam Review Questions and answers, graded A+/ verified. Marketing channel - --consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users -marketing channels make possible the flow of products and services from a producer, through intermediaries, to a buyer Intermediaries and the important functions they serve - --intermediaries make possible the flow of products from producers to ulti...

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

How do intermediaries create value? - ANSWER Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries to: - ANSWER make a product or service available by consumers or industrial use be more efficient: reduce # of contacts allow firms to focus on core competencies reduce...

Which step in the movement of products to a potential customer involves persuading the consumer to actually make a purchase? A. Stimulating action B. Building preference C. Providing information and generating positive emotional connections D. Reminding past customers E. Generating awareness Answer A. Stimulating action ________ is a promotional technique that involves motivating intermediaries to inspire consumers to purchase specific products. A. Direct marketing B. Advocacy advertis...

Internet correct answers Hardware that provides the connection Network of interconnected computers, hardware and servers Based on HTTP which allows data transfers between networked devices World Wide Web correct answers Website, brower Based on HTML which specifies how this data is presented by web-based interfaces Three technical roles for internet correct answers provide access for both providers and user, and provide interconnection Three types of access to internet correct answer...

MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct How do intermediaries create value? - ANSWER-Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries ...

Consumer Channel Design - Manufacturer-Wholesaler-Retailer-Consumer Industrial Channel Design - Manufacturer-Master Distributor-Distributor- End user Three types of End users? - OEM- Original Equipment Manufacturer- buys the product and "rebrands" to sell as their own with warranty MRO- Maintenance Repair Operation - people who fix something with a problem Contractors- Person who provides supplies or service under contract An End user does not? - Does not resell in present form W...

Which is bigger in marketing, B2B or B2C? correct answers B2B bigger than B2C 4 types of B2B markets correct answers manufacturers/service providers, resellers, institutions, government reasons that businesses buy stuff correct answers 1. have to buy stuff to manufacture 2. have to resell 3. have to have some of these products to run their business manufacturers only buy products if it is something they will correct answers use along the line businesses have this type of demand cor...

Deliver the Goods: Determine the Distribution Strategy exam with ( 155 questions) with answers 2024/2025 1) Which of the following is the series of firms or individuals that facilitate(s) the movement of a product from the producer to the final customers? A) the industrial network B) the retailer chain C) the multilevel network D) the channel of distribution E) the conventional marketing system Answer: D Difficulty: Easy LO: 11.1: Explain what a distribution channel is, identify types of...