STR 581 FINAL EXAM PART 1 Study guides, Class notes & Summaries

STR 581 Final Exam 3 / STR581 Final Exam 3: GRADED A | 100% CORRECTSTR 581 Final Exam 3 1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A marketing database A promotional campaign A marketing intelligence system A marketing information system A marketing research system 2) A company can take several steps to improve the quality of its marketin...

STR 581 Final Exam 5 / STR581 Final Exam 5: GRADED A | 100% CORRECT1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________. Lower prices Spend more money Lower expectations Develop marketing campaigns Manage customer experiences 2) ________ consists of people, equipment, and procedures to ga...

STR 581 Week 4 Capstone Final Exam Part 2