Analytical crm - Study guides, Class notes & Summaries

MKT-520 Chapter 5 Exam Questions And Answers (Verified And Updated) is a comprehensive business model for increasing revenues and profits by focusing on customers. - answercustomer relationship management (CRM) What are three objectives of CRM? - answercustomer retention customer acquisition customer profitability Customer _______ means the level of liking an individual harbors for an offering. - answersatisfaction Customer ______ refers to the degree to which an individual will resist ...

Big Data Exam 1 Questions With Verified Answers What is Big Data? - answer-A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications (Hadoop) -A buzzword/catch-phrase used to describe a massive volume of both structured and unstructured data How many bytes of data are produced yearly? (IBM) - answer2.5 Quintillion Why is Big Data important? (MT/IBM Study) - answer-Top-performing ...

MKT 445- Exam 1 with Complete Solutions 1. Marketing-driven CRM implementation is characterized by: 2. Key account management (KAM) contains a . 3. The likelihood of sales force automation (SFA) adoption is positively influenced by person- al innovativeness. Personal innovativeness is . -Activities and processes that constitute analytical CRM - Activities and processes that constitute operational CRM -Acquisition and reten- tion aligned with customer needs and values -buyer's,...

Big Data & Marketing Analytics Ch 5 Exam Questions With Verified Answers What is CRM? - answerSystematically tracking consumers' preferences and behaviors; tailored value propositions; firms get "up close and personal"; capture information at each customer touchpoint What is an example of CRM in action? - answerAmazon: very focused on their customers; "people who bought this looked at this"; have information based on your previous orders; Amazon Prime: value: instantly credit a retur...

MISY 5380 - CRM - Ch. 1 Introduction to Customer Relationship ManagementCustomer Relationship Management (CRM) - correct answer enables an organization to better manage relationships with suppliers, distributors, dealers, etc. Reasons CRM is a difficult business practice to define - correct answer ► It can apply to different levels of customers. ► Some of the key components of CRM shift when considering business-to-business (B2B) versus business-to-consumer (B2C) relationships. ► Th...

CRM, Big Data, Marketing Analytics Exam Questions And Answers (Verified And Updated) customer relationship management (CRM) - answera comprehensive business model for increasing revenues and profits by focusing on customers customer satisfaction - answerThe level of liking an individual harbors for an offering. customer loyalty - answerA customer's commitment to a company and its products and brands for the long run. customer lifetime value (CLV) - answeran important metric in CRM that ...

A​ ________ is software that enables an organization to centralize​ data, manage them​ efficiently, and provide access to the stored data by application programs. A.database management system​ (DBMS) B.systems process C.word processor D.spreadsheet E.system network A.database management system​ (DBMS) ​A(n) ________ database makes it possible to store information across millions of machines in hundreds of data centers around the​ globe, with special​ time-keeping too...

Big Data & Marketing Analytics Ch 5 Exam Questions With Verified Answers What is CRM? - answerSystematically tracking consumers' preferences and behaviors; tailored value propositions; firms get "up close and personal"; capture information at each customer touchpoint What is an example of CRM in action? - answerAmazon: very focused on their customers; "people who bought this looked at this"; have information based on your previous orders; Amazon Prime: value: instantly credit a retur...

MKT-520 Chapter 5 Exam Questions And Answers (Verified And Updated) is a comprehensive business model for increasing revenues and profits by focusing on customers. - answercustomer relationship management (CRM) What are three objectives of CRM? - answercustomer retention customer acquisition customer profitability Customer _______ means the level of liking an individual harbors for an offering. - answersatisfaction Customer ______ refers to the degree to which an individual will resist ...

Operational level Employees developed control and maintain core business activities required to run the day today operations Structured decisions Involves situations where establish process offers potential solutions Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Brainpower Read More Managerial level Employees are constantly evaluating company operations to hone the firms ability to identify adapt to a leverage change ...