Ba 2663 Study guides, Class notes & Summaries

1 All electronic commerce initiatives have the goal of providing revenue.  True  False (True Answer ) 2 Companies can adapt their catalog revenue model online by replacing or supplementing their print catalogs with information on their Web sites.  True (True Answer )  False 3 A disadvantage of the Web catalog revenue model is that the products sold in physical stores cannot be sold on the Web.  True  False (True Answer ) 4 Web catalog retailers typically refrain fr...

1 The Internet reduces transaction costs in value chains and offers an efficient means of communication to anyone with an Internet connection.  True (True Answer )  False 2 Virtual communities began online after the Internet was in general use.  True  False (True Answer ) 3 In the second wave of electronic commerce, the Internet had become simply a tool that enabled communication among virtual community members.  True (True Answer )  False 4 The general idea behin...

1 The promotion element of the marketing mix includes any means of spreading the word about the product.  True (True Answer )  False 2 In the context of the four Ps of marketing, the issue of place is the need to have products or services available in many different locations.  True (True Answer )  False 3 The price element of the marketing mix is a company's cost of producing a product.  True  False (True Answer ) 4 Media selection can be critical for an online-...

Any business that uses the Web becomes an international business instantly.  True (True Answer )  False 2 Businesses that operate on the Web must comply with the same laws and regulations that govern the operations of all businesses.  True (True Answer )  False 3 In the physical world, geographic boundaries rarely coincide with legal and cultural boundaries.  True  False (True Answer ) 4 Physical boundaries are a convenient and effective way to announce the ending...

INTEGRATIVE CASE STUDY 1 3i GROUP’S PRIVATE EQUITY INVESTMENT IN CHINA’S LITTLE SHEEP OVERVIEW In 1999, an entrepreneur called Zhang Gang founded Little Sheep Catering Chain Co. in Inner Mongolia, one of the most remote and underdeveloped corners of the world. Zhang managed to open two additional restaurants within two months, with a very enthusiastic customer response. Notwithstanding this success, To prepare for an initial public offering (IPO), he believed that the company needed to...

Daa (design and analysis of alogorithm) is used to analysis alogorithms

INTEGRATIVE CASE STUDY

Review Questions 1. Briefly define the term marketing mix and distinguish it from the term marketing strategy. Answer: Most companies use the term marketing mix to describe the combination of elements that they use to achieve their goals for selling and promoting their products and services. When a company decides which elements it will use, it calls that particular marketing mix its marketing strategy. 2. In one or two paragraphs, explain how the Internet helps marketers deal with the i...

Review Questions 1. Write a paragraph in which you outline the differences between “shared hosting” and “dedicated hosting.” Answer: Shared hosting means that the client’s Web site is on a server that hosts other Web sites simultaneously and is operated by the service provider at its location. With dedicated hosting, the service provider makes a Web server available to the client, but the client does not share the server with other clients of the service provider. In both shared...

NTEGRATIVE CASE STUDY 14 BAOSTEEL EUROPE OVERVIEW The South Korean Ministry of Education (MOE) recently announced plans to spend $2 billion providing tablet PCs with digital textbooks to a vast majority of students in South Korea by 2015. Many textbook publishers are also beginning to identify the massive opportunity that digital textbooks provide. While publishers certainly face challenges in adapting and developing content for digital textbooks, the most compelling reason to enter this ...