Branded house - Study guides, Class notes & Summaries

Reconstruction 1865 to 1877 10% plan Lincolns plan for reconstruction. Since it was after the civil war and the north had won, Lincoln wanted to go easy on the southerners and bring the nation together again. He said that if 10% of the people of a southern state had to pledge an allegiance (loyalty or commitment) and then they could be readdmited. 00:30 01:22 Black codes The back codes were passed by the southern states that restricted African American' freedom. It wa...

Product diversification. - has decided to enter the college bookstore market. The goal of "amazon campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows amazon's relentless pursuit of A. Geographic diversification. B. Product diversification. C. Vertical integration. D. Horizontal integration. Vertical integration. - answer-decisions relating to "what stages...

Arthur Miller correct answers raised in a Jewish family in NYC and graduated in 18938 from University of Michigan - life was very controversial 1947 correct answers All My Sons -> best play of season and NY Drama Critics's Circle Award 1949 correct answers Death of a Salesman -> won the Pulitzer Prize for drma 1956 correct answers Married to Marilyn Monroe Joseph McCarthy correct answers Republican Senator form Wisconsin and formed House Un-American Activities Committe (HUAC)...

The Crucible(verified answers)graded A+ 2023Arthur Miller raised in a Jewish family in NYC and graduated in 18938 from University of Michigan - life was very controversial 1947 All My Sons -> best play of season and NY Drama Critics's Circle Award 1949 Death of a Salesman -> won the Pulitzer Prize for drma 1956 Married to Marilyn Monroe Joseph McCarthy Republican Senator form Wisconsin and formed House Un-American Activities Committe (HUAC) - most contro...

Chapter 3 - The Evolution of Promoting and Advertising Brands TRUE/FALSE 1. A capitalistic system, ensures the emergence of advertising. ANS: F DIF: Easy REF: p. 77 OBJ: 3-1 TYP: Knowledge 2. Advertising is essential to the competition for resources in a capitalistic system because it is a critically important tool that informs and persuades consumers about their choices. ANS: T DIF: Moderate REF: p. 77 OBJ: 3-1 TYP: Comprehension 3. The Industrial Revolution led to mass production of adv...

A has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of A. geographic diversification. B. product diversification. C. vertical integration. D. horizontal integration. - answer-B. product diversification. (In Chapter Case 8, it has been discussed how A, lead by Jeff Bezos, h...

A company's strategy and its quest for CA are tightly connected because - answer-it is almost certain to earn significantly higher profits when it enjoys a CA as opposed to when it competes with no advantage or is hamstrung by competitive disadvantage The company currently has production facilities to make athletic footwear in? - answer-NA & AP Which one of the following is NOT a factor in determining the company's unit sales and market share of BRANDED footwear in a particular geographi...

Chapter 1—Overview of Integrated Marketing Communications and the Marcom Process TRUE/FALSE 1. Marketing communications play an important role for all companies. ANS: T PTS: 1 2. According to a recent study, integrated marketing communications is seldom employed by business-to- business marketers. ANS: F PTS: 1 3. The marketing communications component of the marketing mix has decreased dramatically in importance in recent decades. ANS: F PTS: 1 4. Marketing and communications are virtu...

The value proposition for the AARP brand is seen in what kinds of benefits for the members? (Select 3) - ANSWER-Quality of products offered. Efforts to improve the lives of members. Security and reputation of the AARP name. Which of the following must you ensure a consumer who is making a plan change understands? (Select 2) - ANSWER-I must make sure the consumer understands the benefits, costs, and limitations of the new plan I must make sure the consumer understands what they are givi...

intangibility inseparability variability perishability - Nature and characteristic of a service Product Price Promotion Place - What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - What are the 7 phases of PLC? Conceive Plan Develop Qualify - What are the ...