Busi 2204 final exam - Study guides, Class notes & Summaries

Marketing Channel - ANSWER A set of interdependent organizations that facilitate the transfer of ownership as products move from producer to business user or consumer. Non Traditional Channel - ANSWER • Help to differentiate a product • Internet, mail-order, infomercials • Vending machine Intensive Distribution - ANSWER Is aimed at maximum market coverage. Disintermediation - ANSWER Horizontal conflict occurs among channel members on the same level Outsourcing - ANSWER The us...