Core aspects of marketing Study guides, Class notes & Summaries

what is marketing correct answers the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large core aspects of marketing correct answers -marketing helps create value -marketing is about satisfying customer NEEDS and WANTS -marketing entails an exchange -marketing requires product, price, place and promotion decisions -marketing can be performed by both i...

Which of the following comparisons between physical goods marketing and services marketing is FALSE? correct answers NOT : In contrast to physical goods marketing, service marketers must manage the timing of demand rather than simply building demand for their products. The most easily recognizable service characteristic is correct answers intangibility Which of the following statements comparing services with physical goods is FALSE? correct answers Services may have tangible characteristi...

Customer Relationship Management (CRM) - Answer-Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability CRM Communication Channels - Answer-Text message Instant message Voice mail Voice call Email letter Web order Phone order Meeting Customer service call Twitter Facebook Operational CRM - Answer-Operational CRM - supports traditional transactional processing for day-today front...

WGU Marketing C212 Exam Questions and answers,100% Accurate. Graded A+ Constitutes who have a stake or claim in some aspects of a company's products, operations, markets, industries, and outcomes - -Stakeholders A specific group of customers on whom a company focuses it's marketing efforts - -Target Market Establishing long term, mutually satisfying buyer-seller relationships - -Relationship Marketing The competitive, economic, political, legal, regulatory, technological and social-cult...

HSA 312 Final Exam Who has final responsibility for all aspects of an independent HMO? - board of directors Medical Directors typically have responsibility for: - Utilization management Benefits determination for appeals Quality managment List at least four core operational competencies of a typical managed care information system - Claims payment, Customer services, Benefit configuration & Provider enrollment What is the most common form of claims submission ? - Electronic Wha...

What are the key decisions made by sourcing and logistics managers? Decisions of sourcing managers focus on acquiring material and service inputs; decisions of logistics managers focus on the movement of goods and/or services. ____ The key decisions made by sourcing managers relate to the sourcing function which sources inputs into the transformation process of the organization from other for-profit and nonprofit organizations. This might include finding the best suppliers, as well on ongoi...

ITPM Chapter 12 Complete Questions with 100% Correct Answers Many private companies use the term procurement instead of purchasing. False The cost savings and use of offshore resources lower inflation, increase productivity, and lower interest rates. True Most people view offshore outsourcing as being good. False Many companies are realizing that they can use offshore outsourcing and create more jobs at home. True Few organizations use some form of outsourcing to meet th...

1. Which definition used for quality evaluates how well a product performs its intended function? a. Support services b. Fitness for use c. Value for price paid d. Psychological criteria 2. Which total quality management (TQM) process was developed to stress management’s responsibility for quality? a. Fitness for use b. 14 points for quality improvement c. Product design quality d. Statistical quality control charts 3. Which total quality management (TQM) process consists of 13 publi...

These companies are often concentrated in regions known for other high-tech industries Answer - Medical device companies Study of living organisms particularly their movement and structure, is based on what principles Answer - Mechanical (Biomechanics) The number of main components in tissue engineering Answer - 3 Information about how to build properties of biological systems are stored here Answer - DNA BME students will meet with this undergraduate advisor Answer - Ms. Rosali...

MGT 253 Final Exam | Q & A (Complete Solutions) In an interview, an interviewer can ask questions about: A. Arrest Record B. Prior Convictions C. Religion D. Disability Which of the following information should be obtained in the application/interview process? A. Work History B. Education and Training C. Social Security Number D. All of These When a small business owner is advertising a job, the company needs to attract the/a _________ pool of applicants to choose from. A. Smallest B. Largest ...