Customer orientation - Study guides, Class notes & Summaries

What are the eras of different orientation in the history of American business? correct answers Product Sales Marketing Relationship Product Orientation correct answers focused on making the product Sales Orientation correct answers focused on moving the product Marketing Orientation correct answers Focused on market Relationship Orientation correct answers Focused on relationship Are all companies now in the marketing era? correct answers No, Relationship What are the two c...

Activity-Based costing (ABC) Ans: A method of cost accounting designed to identify streams of activity and then to allocate costs across particular business processes according to the mount of time employees devote to particular activities Adapters Ans: Companies that take the current industry structure and its evolution as givens, and choose where to compete. Adverse impact Ans: When a seemingly neutral employment practice has a disproportionately negative effect on a protected group. Ad...

ASC 1 Pre-Test Questions & Answers 2024/2025 1. Identify core concepts that creates a foundation for marketing management. Check all that applies * Needs and wants growth strategy communication channels supply chain ANSOFF matrix - ANSWERSNeeds and wants, communication channels, supply chain 2. What marketing strategy is responsible for warranties and services * product strategy price strategy place strategy promotion strategy marketing strategy - ANSWERSproduct strategy 3....

UTA MARK-3321 Exam 1 Latest Update Graded A+ Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Exchange people giving up something in order to receive something else they would rather have Exchange Conditions 1. There must be at least two parties. 2. Each party has something that might be of value to the other party. 3. Each party is capable o...

MIE 201 Exam 4 Questions and Answers 100% Pass marketing - Correct Answer ️️ -group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas functions of marketing - Correct Answer ️️ -buying, selling, transporting, storing, grading, financing, market research, risk taking exchange - Correct Answer ️️ -the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, o...

MIE 201 Exam 4 Questions and Answers 100% Pass marketing - Correct Answer ️️ -group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas functions of marketing - Correct Answer ️️ -buying, selling, transporting, storing, grading, financing, market research, risk taking exchange - Correct Answer ️️ -the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, o...

marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales orientation the ideas that people will buy more goods and...

Midterm 1 MKTG 300 CSULB Chapter 1 - correct answer Types of Marketing Management Orientations - correct answer Product, Sales, Market, and Societal Marketing. Product Orientation - correct answer focuses on what they can make best, instead of what the customers want. (what can we do) Sales Orientation - correct answer focuses on what the company can sell. Market Orientation - correct answer focuses on not only internal factors(production, sales) but on external factors (what the c...

Strategies for Competitive Advantage - ️️-cost leadership strategy -differentiation strategy -innovation strategy -operational effectiveness strategy -customer orientation strategy Primary Activities - ️️the production and distribution of products and services. These activities create value for which customers are willing to pay Big Picture of Organization - ️️Industry structure, competitive strategy, value chains, business processes, information systems Industry Structure -...

marketing - Answer-group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas functions of marketing - Answer-buying, selling, transporting, storing, grading, financing, market research, risk taking exchange - Answer-the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) value - Answer-customer's subjective assessment of benefits relative to costs in deter...