Customer relationship era - Study guides, Class notes & Summaries

WPC 150: Marketing Workbook, Exam Questions and answers, RATED A+ Marketing is the activities, sets of institutions, and processes that add ______ for customers. value The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the _____ era which was followed by the selling era, the marketing concept era and finally the customer relationship era.. production States use marketing to attract many groups. Choose the two main groups fro...

marketing correct answers creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its shareholders and society 2 objectives to serve buyers/sellers correct answers 1) discover needs and wants of prospective customers 2) satisfy them exchange correct answers trade of valuable things between buyer and seller so that each is better off after trade 4 factors needed for marketing to occur correct answers 1) 2+ parties with unsatisfied need...

Marketing correct answers The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large Requirements for Marketing to Occur correct answers - Parties with unsatisfied needs - A desire and ability to be satisfied - A way for the parties to communicate - Something to exchange How Marketing Satisfies Consumer Needs correct answers 4 P's 4 P's correct answers - Product - Price - Place - Promotion...

When categorizing eCommerce initiatives by transaction type, which category does an Online Travel Agency such as Expedia fall into? Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B) eGovernment -ANSWER Business-to-Consumer (B2C) When traditional travel agents, like American Express, saw the potential offered by the Internet and aggressively used the new channel they became an example of: Brick and Mortar Bricks and...

what is marketing? - the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) what are the 4 requirements for marketing to occur? - 1. two or more parties with unsatisfied needs 2. desire and ability to satisfy those needs 3. a way for the parties ...

what is marketing? - ANSWER the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - ANSWER 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) what are the 4 requirements for marketing to occur? - ANSWER 1. two or more parties with unsatisfied needs 2. desire and ability to satisfy those needs 3. a way for ...

Value is what you get for what you give. - Answer-True Serena studies her customer profiles, market research data, complaints, and other information, attempting to better understand what her customers want. Serena most likely operates in the __________ era of marketing. - Answer-Value-Based Marketing Four Winds Art Gallery recently began offering appraisals of customers' art collections, in addition to continuing to sell paintings. Four Winds is: - Answer-Expanding from offering just goods...

MGT 103 Midterm (Bates) Review questions and answers, graded A+/ verified marketing - -interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era - -1930s-1970s production era - -s marketing concept era - -1950s-2000s customer relationship era - -1980s-present marketing concept - -identifies needs and wants of the customer and provides it to them better than the competition can need - -a ph...

ISDS Quiz 2 full With accurate Answers!When categorizing eCommerce initiatives by transaction type, which category does an Online Travel Agency such as Expedia fall into? Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B) eGovernment -ANSWER Business-to-Consumer (B2C) When traditional travel agents, like American Express, saw the potential offered by the Internet and aggressively used the new channel they became an examp...

WGU C201 | Business Acumen | Chapter 11Marketing - correct answer Organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. How marketing creates utility - correct answer Marketing creates the "want satisfying power" of goods and services by researching what will provide form utility, time, place, or ownership utility. Eras of marketing...