Digital media sales - Study guides, Class notes & Summaries

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IAB Digital Media Sales Certification-with 100% verified solutions-2023-2024

IAB Digital Media Sales Certification Exam Questions with Verified Answers

Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWER-creative design, logos, images, or text provided by the advertiser Pacing - ANSWER-refers to the process of ensurin...

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IAB Digital Media Sales Certification - Detailed Content questions with correct answers

DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWER-Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWER-An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWER-A sales channel for pubs and...

Tags - Answer code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - Answer a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - Answer creative design, logos, images, or text provided by the advertiser Pacing - Answer refers to the process of...

IAB TERMINOLOGY USED BY DIGITAL MEDIA SALESPERSONS LATEST QUESTIONS AND ANSWERS