Direct response marketing - Study guides, Class notes & Summaries

direct marketing - ️️connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - ️️LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - ️️direct marketing through print, video, or digi...

1) Which of the following statements is true regarding integrated marketing communications (IMC)? A) According to IMC, price should not be considered as a communication tool. B) It uses different elements of the marketing mix to reach different targeting audience. C) It uses different elements of the marketing mix during different stages of the product life cycle. D) It coordinates different elements of the marketing mix to prevent customer confusion from conflicting messages. - Answer-D...

RTF 305 Exam 2 Questions and Answers Formal characteristics of advertisements - Answer-Repetition: of a logo or symbol Ubiquity:catches consumers attention Hyperbole: fantastic claims Integrated Marketing Communication - Answer-assures that the use of all commercial media and messages is clear, consistent, and influential Involves use of virtually all communication channels available to the marketer Viral marketing - Answer-Viral marketing- spread ideas about product through internet...

One marketing system for life and health insurance and property and liability insurance does not use agents or brokers. Instead, potential customers are solicited by television, radio, print ads, and other media. This marketing system is called a) personal selling distribution system. b) the direct writer system. c) the exclusive agency system d) the direct response system - ANSWER d) the direct response system All of the following are property and liability insurance marketing systems ...

Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing? A. remind end-consumers about the product B. increase stock position C. conduct missionary selling D. manage key accounts E. build enthusiasm correct answers A Which of the following is an example of a word-of-mouth marketing communication platform? A. factory tours B. chat rooms C. trade shows D. incentive programs E. billboards correct an...

Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its product A. communication adaptation B. product pioneering C. product adaptation D. product invention E. straight product extension - Answer-c. product adaptation which of the following is most likely true ab...

Perils: - ️️The causes of loss insured against in an insurance policy. -Life insurance -Health insurance -Property insurance -Casualty insurance Direct response marketing: - ️️A direct response marketing system effectively bypasses the insurance agent. Business is conducted over the phone, through the mail, or online. This is a perfectly legal approach to selling insurance. It is not mandatory in all situations for the insured to physically sign any documents in order for coverag...

Study Guide for OHIO Life Insurance Exam 2024 Final Q&A Insurance: - CORRECT ANSWER-A contract in which the insurance company agrees to indemnify the insured party against loss, damage or liability arising from an unknown event. Insurance Transfers: - CORRECT ANSWER-The risk of loss from an individual or business entity to an insurance company, which in turn spreads costs of unexpected losses to many individuals. Direct response marketing: - CORRECT ANSWER-A direct response marketin...

What are the two main goals of direct marketing? A. to identify a potential customer and obtain an immediate response B. to obtain an immediate response and to facilitate a purchase C. to obtain an immediate response and build a lasting customer relationship D. to provide information and build a lasting customer relationship E. to save marketing dollars and facilitate a purchase - Answer C Which of the following is essential for direct marketing to be effective? A. an outline pre...

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