Electronic media theories - Study guides, Class notes & Summaries

Various Definitions of Mass Communication - Correct Answer *Orlik (1992)*: "The process of rapidly conveying identical information, assertions, and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task." *DeFleur and Dennis (1993)*: "A process in which professional communicators use media to disseminate messages widely, rapidly, and continuously to arouse intended meanings in large and diverse audiences in attempts to influence ...

Consumer Behavior Buying, Having, and Being Eleventh Edition Michael R. Solomon Saint Joseph’s University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Program Manager Team Lead: Ashley Santora Program Manager: Jennifer M. Collins Editorial As...

MCOM 200 FINAL EXAM STUDY 86 Questions with Answers The functions of mass media in society. - CORRECT ANSWER Surveillance, Interpretation, Linkage, Transmission of Values, Entertainment surveillance - CORRECT ANSWER refers to what we call the news and information role of the media beware surveillance - CORRECT ANSWER a media function that occurs when the media inform the public of short-term, long-term, or chronic threats instrumental surveillance - CORRECT ANSWER transmission of i...

CCI 150 UTK - Exam 1 Questions with All Correct Answers what are the three types of mass media? - ANSWER print, electronic, chemical moving away from the old "mass" media, gives more choice, not consuming at the same time - ANSWER demassification message from media hits you fast - ANSWER bullet theories the coming together of different types of media - ANSWER convergence type of media: books, magazines, newspapers; defined by binding, regularity, c...

Values Ideas about what we believe is preferable or ideal Standards to define good or bad General guidance for behavior A set of values becomes a value system Ethics Related to what we consider correct or right Generate standards of behavior "Values in action" Microethics guides direct practice macroethics guides organizations and social policy standards A requirement of moral conduct; rule used as basis for judgment Foundation of social work values...

Values Ideas about what we believe is preferable or ideal Standards to define good or bad General guidance for behavior A set of values becomes a value system Ethics Related to what we consider correct or right Generate standards of behavior "Values in action" Microethics guides direct practice macroethics guides organizations and social policy standards A requirement of moral conduct; rule used as basis for judgment Foundation of social work values...

Test Bank For International Business 3rd Edition by Michael Geringer, Jeanne McNett. Isbn:9781264067527. 9781265992682. International Business, 3e test bank. Geringer 3e test bank for International Business. TOC-=module 1 The Challenging Context of International Business What Is International Business and What Is Different about It? The Influence of External and Internal Environmental Forces The Domestic Environment The Foreign Environment The International Environment Is Internationaliza...

TEST BANK FOR Community Public Health Nursing 7th Edition By Nies and MelanieChapter 01: Health: A Community View MULTIPLE CHOICE 1. Which best describes the primary reason that Americans are concerned about health care? a. Politicians are discussing how to improve health care. b. The media has provided mixed messages about the health care system. c. Our national health care costs keep increasing. d. The new health care system offers free services to Americans. ANS: C The primary reason for th...

CCI 150 Exam Questions with Complete Solutions Know, generally speaking, who/what owns most major media. - ANSWER Mostly businesses. Mostly corporate chains (big or small) Be able to identify the major ways media make money, both from the book and from lecture. - ANSWER 1. Advertising 2. Subscription 3. Audience Donations 4. Private support Understand this phrase: the media are pervasive. - ANSWER We know what we know through the media. What would life be...

Test Bank for Leadership Roles and Management Functions in Nursing: Theory and Application 9th Edition by Bessie L. Marquis & Carol J. Huston ISBN 9781496349798 | Complete Guide A+. Unit I: The Critical Triad: Decision Making, Management, and Leadership 1 Decision Making, Problem Solving, Critical Thinking, and Clinical Reasoning: Requisites for Successful Leadership and Management Introduction Decision Making, Problem Solving, Critical Thinking, and Clinical Reasoning Vicarious Learning to Incr...