Gary t armstrong Study guides, Class notes & Summaries

Document includes: - Kotler readings (chapters 1-3, 7-14, 17-18) - Research lectures - ICC

The summary consists of the most important theory, grids and strategies with images and examples of the theory. Besides that, it contains the learning outcomes of the marketing exam of international communication year 1 of Hanze. The learning outcomes are indicated in red and important terms are highlighted in yellow for a clear overview.

A summary based on the book of Principles of Marketing.

Samenvatting van het vak marketing I, gegeven op de vrije universiteit te Amsterdam in je 1e jaar.

Samenvatting van 5 hoofdstukken van het bekende boek van Kotler: the principles of marketing.

De hoofdstukken 1 t/m 3 en 5 t/m 7 worden beschreven aan de hand van teksten, grafieken en plaatjes.

the document uploaded is the explanation of the the role of a product in marketing mix.

This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.

Summary of the entire Marketing test during the Guest Experience Module. Content: Introduction to marketing Company and marketing Markets and buying behaviour Customer driven marketing strategy Marketing mix product Communicating Customer Value: Integrated Marketing Communications Strategy Pricing: Understanding and Capturing Customer Value Marketing Channels Environment Intercultural Management Online Reputation Management Sustainability

A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...