In rtb - Study guides, Class notes & Summaries

AMTEC capstone exam questions & answers 2024/2025 A 3D array has - ANSWERSMultiple layers, each containing multiple rows and columns Which type of special instruction works similar to a drum controller? - ANSWERSSequencers Which of the following is used for large-scale industrial applications? - ANSWERSControlLogix Which component is used for wiring inputs and outputs to the I/O modules within a PLC system? - ANSWERSRemovable Terminal Block (RTB) The status of discrete inputs (o...

What does "PII" stand for? - Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - True The major difference between a true DSP and an ad network is: - An ad network focuses on both the demand side and supply side As RTB evolves: - The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: - Not serving as man...

DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWER-Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWER-An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWER-A sales channel for pubs and...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False - Answer-True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False - Answer-False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply - Answer-D A DSP activates the data stored in a DMP. True False - Answer-True Cost p...

A 3D array has correct answer: Multiple layers, each containing multiple rows and columns Which type of special instruction works similar to a drum controller? correct answer: Sequencers Which of the following is used for large-scale industrial applications? correct answer: ControlLogix Which component is used for wiring inputs and outputs to the I/O modules within a PLC system? correct answer: Removable Terminal Block (RTB) The status of discrete inputs (on or off) can be determ...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - False A data management platform (DMP) helps you evaluate audience data by: - All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - True Cost per mille (CPM) measures: - The price an advertiser pays per 1,...

The Trade Desk EDGE: Marketing Foundations Exam Questions With Verified Answers. What does "PII" stand for? - answerPersonally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - answerTrue The major difference between a true DSP and an ad network is: - answerAn ad network focuses on both the demand side and supply side As RTB evolves: - answerThe epicenter of power moves from the sell side to the bu...

TradeDesk: Marketing Foundations Exam Questions With Verified Answers. "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - answerTrue A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - answerFalse A data management platform (DMP) helps you evaluate audience data by: - answerAll apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP....

TRADE DESK MARKETING COMPLETE PRACTICE TEST WITH CORRECT ANSWERS "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - CORRECT ANSWER-True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - CORRECT ANSWER-False A data management platform (DMP) helps you evaluate audience data by: - CORRECT ANSWER-All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activa...

CPA correct answer: cost per action CPC correct answer: Cost per click CPM correct answer: Cost per thousand CPUV correct answer: Cost per unique visitior CTR correct answer: Click thru rate CPS correct answer: Cost per Sale eCPM correct answer: effective Cost Per Thousand A company that owns agencies and other types of marketing, media and advertising companies correct answer: Holding Company An online marketplace platform that facilitates automated auction based...