Marketing 3010 - Study guides, Class notes & Summaries

Utility - Answer the power of a good or service to satisfy the wants of consumers Marketing - Answer the process for creating, communicating, and delivering value to customers Four types of utility - Answer form, time, place, ownership form - Answer conversion of raw materials into finished goods and services time - Answer availability of goods and services when consumers want them place - Answer availability of goods and services at convenient locations ownership -...

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

Marketing Strategy - Answer identifies a 1. firms target market, 2. its marketing mix, 3. the basis strategy to implement a successful competitive advantage Sustainable Competitive Advantage - Answer advantage over competition that is not easily copied and can be maintained over a long period of time The 4 Ways to Achieve Customer Value (hint: excellences) - Answer customer excellence, operational excellence, product excellence & locational excellence Customer Excellence - Answer ...

MK 3010 1st Exam – GSU Questions and Answers marketing - CORRECT ️️ an organizational function and set of processes for creating, capturing, communication and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders exchange - CORRECT ️️ customer gives up time, money, and info; company gives up the good or service history of marketing - CORRECT ️️ product -> sales -> market -> value how to beco...

Marketing - Answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Exchange - Answer the trade of things of value between the buyer and the seller so that each is better off as a result Marketing Mix (4 P's) - Answer Product, Price, Place, Promotion Goods - Answer items that you can physically touch Services - Answer intangible cust...

customer insights - Answer understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships marketing information systems (MIS) - Answer people and procedures dedicated to developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights internal databases - Answer electronic collections of consumer and market infor...