Marketing 351 - Study guides, Class notes & Summaries

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

Marketing The activity for creating communicating delivering and exchanging offerings that have value for customers. exchange people giving up something in order to receive something else they would rather have. 5 conditions of exchange 1. two parties 2. each party has something of value to the other 3. each party is capable of communication and delivery 4. each party is free to accept or reject an offer. 5. each party believes it is appropriate or desirable to deal with the...

Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing plan A written document composed of an analysis of the current marketing situation, opportunities, and threats for the firm, marketing objectives and strategy specified in terms of the four P's, action programs, and projected or pro forma income (...

MARKETING 351 CSUF FINAL EXAM LEBARD | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ "A Market" Correct Answer: A point, place, or sphere in which the ownership of goods is affect Marketing Concept Correct Answer: Assumes achieving organizational goals depends on determining the needs and wants of the target markets and delivering desired satisfactions more efficiently than competitors do Distinctive Capabilities Correct Answer: * Theory given by John Kay * Releva...

QUESTIONS AND ANSWERS

set of buyers who have some interest in the product correct answers Market measurable, accessible, responsive, and substantial (MARS) correct answers Segmentation must be judging how large the market is and how many customers are in that market correct answers Measureable judging how to reach and identify your market correct answers Accessible the awareness to make the marketing strategy different for each segment correct answers Responsive market must be large enough that people ...

star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same products for ...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

Promotion Strategy Advertising Public Relation Personal Selling Sales Promotion Social Media Communication Process by which meaning are exchanged or shared Competitive Advantage High Product Quality Rapid Delivery/ Ex: Drome Low Prices Excellent Services Unique Features Marketing Communication Interpersonal- Face to Face Mass- Message to a larger audience As a Sender: Inform Persuade Remind As Receiver: Develop Message Adapt Message Spot New ...

MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS