Marketing 351 - Study guides, Class notes & Summaries

Consumer Behavior processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use Consumer Decision-Making Process a five-step process used by consumers when buying goods or services Need Recognition result of an imbalance between actual and desired states Want the way a consumer goes about addressing a need Stimulus any unit of input affect...

Promotion Strategy Advertising Public Relation Personal Selling Sales Promotion Social Media Communication Process by which meaning are exchanged or shared Competitive Advantage High Product Quality Rapid Delivery/ Ex: Drome Low Prices Excellent Services Unique Features Marketing Communication Interpersonal- Face to Face Mass- Message to a larger audience As a Sender: Inform Persuade Remind As Receiver: Develop Message Adapt Message Spot New ...

MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS

"A Market" Correct Answer: A point, place, or sphere in which the ownership of goods is affect Marketing Concept Correct Answer: Assumes achieving organizational goals depends on determining the needs and wants of the target markets and delivering desired satisfactions more efficiently than competitors do Distinctive Capabilities Correct Answer: * Theory given by John Kay * Relevant factor of an organization's resources * Companies with distinctive capabilities have attributes, whi...

promotional mix Correct Answer: the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Correct Answer: Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response goals of promotion Correct Answer: application to production life cyc...

MARKETING 351 CSUF FINAL EXAM LEBARD | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ "A Market" Correct Answer: A point, place, or sphere in which the ownership of goods is affect Marketing Concept Correct Answer: Assumes achieving organizational goals depends on determining the needs and wants of the target markets and delivering desired satisfactions more efficiently than competitors do Distinctive Capabilities Correct Answer: * Theory given by John Kay * Releva...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

QUESTIONS AND ANSWERS

MARKETING 351 FINAL CSUF EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+MARKETING 351 FINAL CSUF EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+MARKETING 351 FINAL CSUF EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+