Marketing mix 4 ps - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing mix 4 ps? On this page you'll find 226 study documents about Marketing mix 4 ps.
Page 4 out of 226 results
Sort by
-
MFT: MBA Exam Questions And Correct Answers
- Exam (elaborations) • 10 pages • 2024
-
- $11.99
- + learn more
MFT: MBA Exam Questions And Correct Answers 
 
The focal point of all marketing activities is - Answer -customers 
 
The marketing mix is known by what other name? - Answer -the four Ps 
 
Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - Answer -product 
 
Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix v...
-
MARKETING 3023 UCF EXAM 1 RATED A+
- Exam (elaborations) • 10 pages • 2024
-
- $9.99
- + learn more
MARKETING 3023 UCF EXAM 1 
RATED A+ 
Marketing the activity, set of institutions, and processes for creating, communicating, 
delivering, and exchanging offerings that have value for customers, clients, partners, and society 
at large. 
Marketing Plan A written document composed of an analysis of the current marketing 
situation, opportunities and threats for the firm, marketing objectives and strategy specified in 
terms of the four Ps, action programs, and projected or pro forma income (and ot...
-
UGA Marketing 3000 Final Exam Questions and Answers | Latest Update | 2024/2025 | 100% Verified
- Exam (elaborations) • 54 pages • 2024
-
Available in package deal
-
- $12.11
- + learn more
UGA Marketing 3000 Final Exam 
Questions and Answers | Latest Update | 
 
2024/2025 | 100% Verified 
 
What is the purpose of conducting a market research study before launching a new product? 
 To gather insights about consumer needs, preferences, and market conditions to inform 
product development and marketing strategies. 
 
How do demographic factors influence target market selection? 
 Demographic factors such as age, gender, income, and education level help identify specific 
groups of co...
-
Marketing Exam 1 (Chapters 1-4) Review Q&A
- Exam (elaborations) • 11 pages • 2024
- Available in package deal
-
- $10.49
- + learn more
Marketing Exam 1 (Chapters 1-4) Review Q&A 
An organizational function and a set of processes for creating, capturing, communicating, and delivering 
value to customers and for managing customer relationships in ways that benefit the organization. - 
Answer->Marketing 
A written document composed of an analysis of the current marketing situation, opportunities, and 
threats for the firm, marketing objectives and strategy specified in terms of the four Ps - Answer- 
>Marketing Plan 
The t...
-
MKTG 3701 Final Exam || A Verified A+ Pass.
- Exam (elaborations) • 14 pages • 2024
- Available in package deal
-
- $12.49
- + learn more
According to your text, what is the most basic concept in marketing? correct answers determining the difference between consumer needs and wants 
 
All of the following are elements contained in the 4 Ps of the marketing mix EXCEPT? correct answers profit. 
 
Daphne used to work in the city where she would take public transportation to work. However, she just took a new job in the suburbs and now not only has to find a place to live, but also has to buy a car to get to and from her job. For Daph...
As you read this, a fellow student has made another $4.70
-
BUS203: Principles of Marketing (Saylor) Exam with complete Solutions 100% Verified
- Exam (elaborations) • 14 pages • 2024
- Available in package deal
-
- $12.49
- + learn more
BUS203: Principles of Marketing (Saylor) 
Exam with complete Solutions 100% Verified 
What are the four components of marketing? 
creating, communicating, delivering, exchanging 
What is the definition of marketing? 
The activity, set of institutions, and processes for creating, communicating, delivering, 
and exchanging offerings that have value for customers, clients, partners, and society at 
large 
Creating 
The process of collaborating with suppliers and customers to create offerings that h...
-
MC 2040 Exam 1 Question Fully Solved.
- Exam (elaborations) • 25 pages • 2024
-
Available in package deal
-
- $14.99
- + learn more
Multi dimensions of advertising - correct answer -Consumers 
-Corporations 
-Media firms 
-Advertising agencies 
-Government 
-Society 
 
What is advertising? - correct answer the structured and composed non-personal communication of information usually paid for and usually persuasive in nature, about products (good, services,and ideas) by identified sponsors through various media. 
 
Which comes first the product or the ad? - correct answer the product 
 
What is advertising in the products exp...
-
CLEP Principles of Marketing
- Other • 23 pages • 2023
-
Available in package deal
-
- $12.49
- + learn more
organization - Answer- company, firm, etc. 
 
market - Answer- all people/organizations who want or need to buy a product 
 
marketing concept - Answer- customer-oriented business philosophy that focuses on customer satisfaction 
 
marketing functions - Answer- 1. environmental analysis 
2. consumer analysis 
3. product planning 
4. price planning 
5. promotion planning 
6. physical distribution (place) planning 
 
marketing mix - Answer- combination of product, price, promotion, and physical di...
-
Principles of Marketing: FINAL EXAM QUIZ QUESTIONS WITH CORRECT ANSWERS 2024
- Exam (elaborations) • 7 pages • 2024
-
- $14.99
- + learn more
All of the following are primary roles of a sales manager except? - finding new customers 
 
The significance of customer loyalty stems from... - brand loyal customers typically exhibit less price sensitivity 
 
These are owned and managed by the manufacturer: - national brands 
 
A company with strong ________ enjoys a strong asset: - brand equity 
 
A firm can use its own corporate name to brand all its products. This is often referred to as: - brand extension 
 
This entails placing two or mo...
-
MKT 3250 Midterm Exam | Questions and Answers (Complete Solutions)
- Exam (elaborations) • 32 pages • 2024
-
Available in package deal
-
- $23.49
- + learn more
MKT 3250 Midterm Exam | Questions and Answers (Complete Solutions) What is marketing? A. The aim of marketing is to make selling necessary. B. Marketing is a process of creating customer value. C. Marketing deals with telling and selling. D. Marketing is only selling and advertising. E. Marketing deals primarily with TV commercials. In the final step of the five-step marketing model, companies __________. A. capture customer value B. build strong customer relationships C. create customer value...
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia