Mba 706 exam 1 - Study guides, Class notes & Summaries

MBA - 706 DARRAT (EXAM 1) STUDY GUIDE

MBA 706 test 1 Exam|111 Questions with Verified Answers

Marketing - ANSWER-identifying and meeting human and social needs in a way that harmonizes with the goals of the organization Marketing Management - ANSWER-the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value Goods - ANSWER-Physical goods constitute the bulk of most countries' production and marketing efforts Services - ANSWER-As economies advance, a growing proportion of their ...

MBA 706 Exam 2 Study Guide Questions and Answers. 1. What is the difference between a want and a need from the consumer buying process’ perspective? o Need  Occurs when the consumer’s existing level of satisfaction and desired level of satisfaction are not the same  Based on internal (e.g., hunger, thirst, and fatigue) or external (e.g., advertising, window shopping, interacting with salespeople) stimuli  Consumers can "recognize needs" in a variety of settings and situati...

MBA 706 Exam 2 Study Guide Questions and Answers. 1. What is the difference between a want and a need from the consumer buying process’ perspective? o Need  Occurs when the consumer’s existing level of satisfaction and desired level of satisfaction are not the same  Based on internal (e.g., hunger, thirst, and fatigue) or external (e.g., advertising, window shopping, interacting with salespeople) stimuli  Consumers can "recognize needs" in a variety of settings and situati...

MBA - 706 Darrat (Exam 1) Marketing Chapters: 1,2,5,7 Questions and Answers

QUESTIONS AND ANSWERS

Commoditization - ANSWER-The process by which products lack differentiation and are seen as offering similar benefits, leading to increased price competition. Environmental scanning - ANSWER-The analysis of economic, political, legal, technological, and cultural events that may impact the organization's operations and strategies. Mission statement - ANSWER-A formal summary of the aims and values of an organization, providing a framework for setting goals and objectives.

MBA 706 - Exam 1 Study Guide Questions and Answers