Mejo 137 exam - Study guides, Class notes & Summaries

MEJO 137 ad Exam Questions With Correct Answers Factors of marketing (4 Ps) - answerProduct What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model - answerModel of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process...

MEJO 137 Ad Exam Questions With Correct Answers Creative Brief - answerA document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and approved by the creative team of designers, writers, and project managers. Purpose of a creative brief - answerA map that guides its target audience - the creative team - on how to best reach the campaign's stated goals. Outlin...