Mgt 103 bates midterm - Study guides, Class notes & Summaries

MGT 103 Midterm (Bates) Questions & answers

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MGT 103 BATES MIDTERM Exam Questions And Answers. Verified And Updated. Marketing - answerstarted production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing - answer1. production 2. sales era 3. marketing concept era 4. customer relationship era need - answerprecedes a want; underlying necessity -basic physical a...

marketing ~ interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era ~ 1930s-1970s production era ~ s marketing concept era ~ 1950s-2000s customer relationship era ~ 1980s-present marketing concept ~ identifies needs and wants of the customer and provides it to them better than the competition can need ~ a physiological or psychological necessity, doesn't have to be daily w...

MGT 103 Midterm (Bates) Exam Questions and Answers (100% Pass)

MGT 103 Midterm (Bates).

MGT 103 BATES MIDTERM.

MGT 103 Midterm (Bates)

Bates mgt 103 midterm 2.