Mgt 103 midterm - Study guides, Class notes & Summaries

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MGT 103 Midterm 1 with Verified Answers Graded A+ 1. marketing stages of life production, sales, marketing concept, customer rela- tionship 2. the 4 Ps product, price, promotion, place (or in Kenneth's terms: solution, value, education, access) 3. perception maps show... 4. marketing myopia (nearsightedness) where brands sit relative to others across quadrants getting too focused on the company vision and losing sight of why you're doing it, lack of insight in what the business i...

MGT 103 MIDTERM DEMILL QUESTIONS WITH ANSWERS 100% CORRECT

MGT 103 Midterm (Bates) Review questions and answers, graded A+/ verified marketing - -interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era - -1930s-1970s production era - -s marketing concept era - -1950s-2000s customer relationship era - -1980s-present marketing concept - -identifies needs and wants of the customer and provides it to them better than the competition can need - -a ph...

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