Mktg 3340 final exam - Study guides, Class notes & Summaries

possession utility - getting a product or service to consumers so they can own or use it depth of product line - -stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - -provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general merchandise st...

MKTG 3340 final exam test

Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:01 / 0:15 Full screen After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personali...

MKTG 3340 Final Exam With 100% Correct Answers 2023

MKTG 3340 Final Exam Questions and Answers- Mysore

possession utility - ANSWER-getting a product or service to consumers so they can own or use it depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - ANSWER--provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general me...

MKTG 3340 Final Exam with 100% correct answers

MKTG 3340 Final Exam Questions With Complete Solutions 2024 Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketin...

MKTG 3340 final exam with 100% correct answers

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