Mktg 3340 final exam 2024 - Study guides, Class notes & Summaries

MKTG 3340 Exam 2 Pre-Test 2024. What is a marketing channel? A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer Who are channel members/partners? Organizations or individuals that participate in the marketing channel. Brainpower Read More What are intermediaries? Channel members that help move the product from the manufacturer to the final consumer. What are wholesalers? Intermediaries t...

MKTG 3340 Chapter 4 Final Exam Study Test 2024. Mktg info used to gain customer insight is of little value unless.. - correct answer it is used to make better marketing decisions What is true about customer insights? - correct answer Information to gain customer insights comes from a wide variety of sources. Marketing Info System (MIT) - correct answer People and procedures that are used to manage information to generate and validate actionable customer and market insights MIT utilize ...

MKTG 3340 - Exam 1 Final Study Guide Exam 2024. relationship marketing - correct answer Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit Marketing mix - correct answer Also known as the Four Ps: product, price, place, promotion. Product: a good, service, or idea to satisfy the consumer's needs Price: what is exchanged for the product Promotion: a means of communication between the seller and buyer Place: a m...

EXAM 2 MKTG 3340 MORMANN FINAL EXAM STUDY QUESTIONS 2024. Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 2. Psychographics 3.Behavioral 4. Geographic Pareto Principle - correct answer 80% of sales comes from 20% of costumers Behavioral (segment of consumer market) - correct answer Benefits Usage 80/20 Par...

MKTG 3340 Final Exam- Questions with complete solution 2024 Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchand...

MKTG 3340 Ch. 2 DSM Final Exam Questions 2024.__________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. A. Market segmentation B. A value chain C. Market penetration D. A value delivery network - correct answer A A value chain is best defined as __________. A. company growth that is achieved by increasing sales of current products to current market segments ...

MKTG 3340 Ch. 2 Final Prep Exam 2024. __________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. A. Market segmentation B. A value chain C. Market penetration D. A value delivery network - correct answer A A value chain is best defined as __________. A. company growth that is achieved by increasing sales of current products to current market segments witho...

MKTG 3340 Quiz #3 Final Study Guide Exam 2024. Nonstore retailing - correct answer any method used to complete an exchange with a product end user that does not require a customer visit to a store; i.e. automatic vending, TV home shopping, direct mail & catalogs, telemarketing, online retailing, and direct selling automatic vending machines - correct answer non-store retailing that serves customers when and where stores cannot (TIME & PLACE UTILITY) direct mail and catalogs - correct answ...

MKTG 3340 - Ch. 3 Final Exam 2024. marketing environment - correct answer includes the actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers macroenvironment - correct answer the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces microenvironment - correct answer consists of the actors close to the company that affect it...

MKTG 3340 Chapter 12 Final Exam Questions 2024. Email Marketing - correct answer •Email marketing: a highly cost-effective type of direct marketing. •Marketers strive to nurture long-term, mutually beneficial relationships with their customers. •Routine emails can help a company establish and maintain relationships with customers. •A downside is that people can get annoyed by too many emails. Search Engine Marketing (SEM) - correct answer Designed to get Internet traffic to a firm...