Modified rebuy Study guides, Class notes & Summaries

True correct answers In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets a. true b. false Advantage correct answers When looking at how B2B marketing interacts with B2B strategy, ______ describes what the firm does differently, better or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed, or innovation a. objectives b. scope c. advantage Product-related factors correct answers W...

ASC1 Micromanaging WGU, ASC1 Study Guide Questions with accurate answers, exam Predictor, rated A+How do the 4P's of the marketing mix match up to the consumer's 4 C's? - -Product = customer solutionsPrice = cost to satisfyPlace = convenience to buyProm ASC1 Micromanaging WGU, ASC1 Study Guide Questions with accurate answers, exam Predictor, rated A+ How do the 4P's of the marketing mix match up to the consumer's 4 C's? - -Product = customer solutions Price = cost to satisfy Place ...

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept: the business orientation model that involves creating value and satisfying consumer needs Marketing Mix: consists of four elements: product, place, price, and promotion, also called the 4 Ps Marketing Plan: a tool used to set up various elements of a company's marketin...

pure tangible good any product that can be offered to the market for acquistion or consumption that does not include a service pure service only a service no product to sell service nontangible product, where a benefit, activity, or safisfaction is offered business buyer behavior buying behavior of organizations business buying process decision process which business buyers determine what product/service to buy derived demand business demand that ultimate...

QUESTIONS AND ANSWERS

Positioning & Differentiation - ANSWER--understanding customer's view -evaluating segment preferences -positioning techniques -differentiating the marketing mix Positioning - ANSWER-an approach that refers to how customers think about proposed and/or present brands in a market; the image your product/service has in the minds of your target customers Positioning Statement - ANSWER-For (our target market), (our brand) of all (product type) delivers (key benefits or point of differentiati...

In distribution, __________ or agents sell on commission offering a limited number of product lines and are generally used by small firms unable to afford the fixed cost of a salesforce. correct answers Manufacturer's representatives When looking at how B2B marketing interacts with B2B strategy, _______ describe(s) what the firm does differently, better or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation. correct a...

MKT-315 Questions with complete solutions Some of the reasons that make people decide what to buy are: 1. Personal, situational, psychological, and social interactions 2. Personal, emotional, affection, and social interactions 3. Psychological, awareness, situational 4. Rage, personal and social interactions 1. Personal, situational, psychological, and social interactions What are the factors Influencing Consumer Behavior Economic Factor: 1. Psychology, Demographic, Competitiv...

MKT-315 Exams Questions and Answers B2C (business-to-consumer) the process in which businesses sell to consumers B2B (business-to-business) the process of selling merchandise or services from one business to another Marketing Mix Product, Price, Place, Promotion transaction A business deal or action; exchange of money, goods, or services exchange the trade of things of value between the buyer and the seller so that each is better off as a result envirome...

WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2023 WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2023 Which scenario represents personal selling? - The marketing department uses the four Ps to determine the brand message. - A customer orders a product online using a website. - A customer goes to a pet store and discusses the best type of turtle food with a salesperson. - The marketing team collaborates with the sales organization to develop...