Neuromarketing research - Study guides, Class notes & Summaries

Question 1 (2 points) Which of the following is a primary disadvantage of viral marketing? Question 1 options: 1) The costs of viral marketing are too high for most companies. 2) The brand associated with the viral message is usually forgotten. 3) Marketers have little control over who receives the viral message. 4) Viral messages are less likely to be viewed than other types of online promotions. 5) Viral messages are blocked by most search engines. Question 2 (2 points) In CRM, findings about ...