Online or e tailing - Study guides, Class notes & Summaries
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Marketing Fundamentals C712 WGU. Exam Questions with accurate answers, 100% Accurate, graded A+
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Marketing Fundamentals C712 WGU. Exam Questions with accurate answers, 100% Accurate, graded A+ 
 
 
Define Marketing - -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
Marketing Mix - The 4 P's - -Product 
Price 
Place 
Promotion 
 
8 marketing functions - exchange (2) - -Buying 
selling 
 
8 marketing functions - physical distribution (2) - -Transporting...
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C712 Marketing Fundamentals WGU, Top exam questions with accurate answers, 100% Accurate, rated A+
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C712 Marketing Fundamentals WGU, Top exam questions with accurate answers, 100% Accurate, rated A+ 
 
 
1.01 The four types of Utility - -form, time, place, and ownership 
 
1.02 Form Utility - -Conversion of raw materials and components into finished goods and services 
 
1.03 Time Utility - -Availability of goods and services when consumers want them 
 
1.04 Place Utility - -Availability of goods and services at convenient locations 
 
1.05 Ownership (possession) Utility - -Ability to transfer...
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Marketing Fundamentals ( WGU C712), Top exam questions with accurate answers, rated A
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Marketing Fundamentals ( WGU C712), Top exam questions with accurate answers, rated A 
 
 
Eight Universal Marketing Functions 
A.Exchange 
1. Buying 
2. Selling 
 
B. Physical Distribution 
3. Transporting 
4. Storing 
 
C.Facilitating 
5. Standardizing and Grading 
6. Financing 
7. Risk Taking 
8. Securing Marketing Information 
 
Utility 
Ability or capacity of a good or service to be useful and give satisfaction to someone. 
Marketing Mix 
Product, Price, Place, Promotion 
Marketing 
The ac...
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MIS 304 Exam 2 Study Guide 2022/2023 with complete solution
- Exam (elaborations) • 11 pages • 2022
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What are the 7 main types of e-commerce? - ANSWER - B2C 
- B2B 
- C2C 
- C2B 
- G2C - G2B - G2G 
 
What does business 2 consumer e-commerce? - ANSWER describes B2C electronic commerce strategies 
 
What is the definition of e-finance? - ANSWER the use of information systems to provide financial services and markets 
 
What does e-finance consist of? define the 2. - ANSWER - e-banking: paying bills online using electronic bill pay 
- online brokerage: people can turn to multiple sites to get the ...
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Exam (elaborations) TEST BANK Principles of Information Systems, 13th Edition Ralph M. Stair and George Reynolds
- Exam (elaborations) • 146 pages • 2021
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Exam (elaborations) TEST BANK Principles of Information Systems, 13th Edition Ralph M. Stair and George Reynolds 
Chapter 1 Overview of Electronic Commerce 
1-According to Peter Drucker, e-commerce is profoundly changing markets, industry 
structures, products and services, consumer segmentation, consumer values and consumer 
behavior; jobs, and labor markets. 
True False 
2-By purchasing a textbook from A and having the merchandise physically 
delivered, A would be considered a click-and-morta...
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EDEXCEL IGCSE Business Studies, latest updated
- Exam (elaborations) • 15 pages • 2023
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EDEXCEL IGCSE Business Studies, latest updated 
Above-the-line promotion 
Placing adverts using the media. 
 
 
 
Acid test ratio 
Similar to the current ratio but excludes stocks from current assets. Sometimes called the quick ratio. 
 
 
 
Advertising 
Communication between a business and its customers whereby messages are placed in the media to encourage the purchase of products. 
 
 
 
Agent or broker 
An intermediary that brings together buyers and sellers. 
 
 
 
Anti-competitive practices...
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Mgmt 220 Exam 2 questions with complete solutions
- Exam (elaborations) • 8 pages • 2022
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In order to minimize fraud, e-trailers look for anomalies in 
a. email addresses 
b. shipping and billing addresses 
c. transaction patterns 
d. all possible answers provided 
d. all possible answers provided 
 
 
The phenomenon of cutting out the middleman in transactions is referred to as 
a. disintermediation 
d. net neutrality 
c. show rooming 
d. group buying 
e. e-tailing 
a. disintermediation 
 
 
 
 
 
 
01:21 
01:29 
SEO is managed well by using appropriate and relevant keywords on your...
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A LEVEL EDEXCEL BUSINESS PAPER 1 WITH CORRECT ANSWERS GRADED A+
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A LEVEL EDEXCEL BUSINESS PAPER 1 
 
mass market - Answer-a market that targets a large segment - products are standardised 
 
niche market - Answer-a market that targets a small segment - customers have specific needs that aren't catered by the mass market 
 
brand name - Answer-a name, sign, symbol or other feature that allows consumers to identify the goods of a business and differentiate it from rivals 
 
e-commerce - Answer-conducting business transactions online 
 
online retailing/ e-tail...
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ICEV Test 2
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__________ are non-sustainable business models which involve the exchange of 
money. - Pyramid schemes 
__________ is a smaller part of __________. - E-tailing; E-commerce 
__________ prey(s) upon members of identifiable groups by using their affiliation with 
the group. - Affinity fraud 
___________ are fraudulent investment operations which involve paying abnormally 
high returns to investors out of the money paid by other investors. - Ponzi schemes 
____________ is obtaining property or mo...
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Exam (elaborations) TEST BANK Principles of Information Systems, 13th Edition Ralph M. Stair and George Reynolds
- Exam (elaborations) • 146 pages • 2021
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1-According to Peter Drucker, e-commerce is profoundly changing markets, industry 
structures, products and services, consumer segmentation, consumer values and consumer 
behavior; jobs, and labor markets. 
True False 
2-By purchasing a textbook from A and having the merchandise physically 
delivered, A would be considered a click-and-mortar organization because pure 
EC did not occur. 
True False 
3-In the field, a sales representative writes notes with a mobile handwriting-recognition 
compute...
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