Persuasive communications - Study guides, Class notes & Summaries

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...

MODULE 1 - PREPARING FOR COMMUNICATION ... Steps to Prepare for Communications 1. Analyze your Audience 2. Select a Topic 3. Determine the purpose 4. Gather Supporting Material Factors in Communication When planning your communication, the first factor we should consider is analyzing your audience Factors in Communication The sending audience is the person or organization we are communicating on behalf of, such as our supervisor, commander or the Air Force Fact...

Using MIS, 9e (Kroenke) Chapter 2 Collaboration Information Systems 1) Collaboration is defined as a group of people ________. A) coming together to perform tasks that are different B) working together to achieve a common goal C) performing independent tasks that are important D) working without having to critically analyze each other's work Answer: B AACSB: Interpersonal Relations and Teamwork Difficulty: 1: Easy Course LO: Explain how IS can enhance systems of collaboration and teamwo...

Promotion I: Advertising: One to Many Marketing Communications 1) The coordination of marketing communication efforts to influence attitudes or behavior is known as ________. A) promotion B) advertising C) marketing D) public relations E) the communication model Answer: A Difficulty: Easy LO: 13.1: Understand the communication process and the traditional promotion mix AACSB: Written and oral communication 2) Which of the following is NOT one of the four main roles performed by marketing...

CPCE Exam 160 Questions with Verified Answers 2023 The counseling technique in which the counselor intensifies the client's emotional state in order to help the client understand the irrationality of the emotional reaction is known as - CORRECT ANSWER Paradoxical intention The concepts of "career maturity" has been described and researched most extensively by - CORRECT ANSWER Crites Longitudinal research is rarely conducted in the counseling and development professions primarily due t...

The ability of a postsynaptic neuron to respond to the presence of a particular neurotransmitter that is released from a neighboring presynaptic neuron is dependent on which of the following conditions? a. the storage of the neurotransmitter in the presynaptic neuron b. the ability of the neurotransmitter to penetrate the membrane of the postsynaptic neuron c. the presence of receptors on the postsynaptic neuron that have an affinity for that particular neurotransmitter d. whether or no...

advertising - Answer-a paid form of communication delivered through media from an identifiable source about an organization, product, service, or idea designed to persuade the receiver to take some action now or in the future advertising plan - Answer-a subsection of the firm's overall marketing plan that explicitly analyzes the marketing and advertising situation, identifies the objectives of the advertising campaign, clarifies a specific strategy for accomplishing those objectives, and i...

the research studies presented in class supported the general notion that cigarette advertising: correct answerswas important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because correct answersadvertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise ...

Integrated marketing communications(IMC) correct answers advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing The communication process correct answers Sender, Transmitter, Encoding, Communication Channel, Receiver, Noise, Feedback Loop sender correct answers where the message originates, must clearly identified to the intended audience transmitter correct answers a marketing department or external agency that receives the information ...