Promotional advertising - Study guides, Class notes & Summaries

Sample Test CAA Questions with Correct Answers In most marketing communication, the power to get attention lies primarily with the _____ . 1. visual 2. audio 3. script 4. copy 5. sound effects - Correct Answer 1 ____________ is designed to build brand and customer relationships 1. Branding 2. Marketing 3. IMC - Correct Answer 2 Nonprofit marketing generates sales and profits. 1. Yes 2. No - Correct Answer 2 The primary advantage of advertising's use of _____is that the c...

Promotional Mix Combination of communication tools 3 tasks of Promotional Mix 1. Inform prospective buyers about the benefits 2. Persuade them to try products 3. Remind them of the benefits they enjoyed IMC Integrated Marketing Communications Hierarchy of effects Master01 | October, 2024/2025 | Latest update 1 | P a g e | © copyright 2024/2025 | Grade A+ - awareness - interest - evaluation - trial - adoption + 'advocacy' stage Awareness Recognize/remember bra...

Mobile marketing - correct answer Directing advertising and IBP campaigns to consumers' mobile devices. Advertising - correct answer 1.A Paid 2.Mass mediated(not face to face) pt to persuade. Client/sponsor - correct answer Company or organization that pays for the advertising Integrated brand promotion (IBP) - correct answer The use of various promotional tools, including advertising, in a coordinated manner to build and maintain brand awareness, Identity, and preference. ...

PPAI CAS Exam Study Prep Explain how the promotional products industry came to be - 1789 Washington's commemorative buttons, 1800's calendars and wood items, imprinted horse covers and book bags Summarize the creation and beginnings of PPAI as an organization - 1904 the advertising manufacturer's association began with 12 members, 1912 promo products recognized as a media by advertising federation of America, 1914 first trade show with 32 exhibitors, 1920 advertising specialty asso...

Functional relationships correct answers Limited, ongoing relationships that develop when a buyer continues to purchase a product from a seller out of habit, as long as its needs are met Modular structure correct answers Divides the business into small, tightly knit strategic business units (SBUs), which focus on specific elements of the organizational process Value chain correct answers The process or activities by which a company adds value to a product, including production, marketing, ...

CAA Final Exam Questions and Answers with Complete Solution. Media that offer opportunities for dialogue and two-way conversations between companies and customers, as well as among consumers, are most accurately descnbed as.......... A. intersctive B. engaging C. niche D. addressable E converging - ANSWER A Which of the following most accurately identifies the strength of newspapers and magazines? A. delivering personalized B. creating two-way communication C. delivering information...

MKTG 330 CSULB Moisio Exam 1 Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action Informing - correct answer Telling customers about their products, services, and terms of sale Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action - correct answer getting customers to make a purchase or action that is f...

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

IRC Exam|Latest Update Complete With Questions with A+ Graded Answers For Legal Purposes, what should a business do that collects marketing information from its online customers post its privacy policies on its website After several failed attempts to get product information from Payton manufacturing, Mr. Jones Places a $150,000 order with Morgan industries. why did Payton lose the large order Its employees did not have access to current technology What is an important purpose of pr...

Principles of Marketing Kotler/Armstrong Comprehensive Exam || All Chapters’ Questions & Answers (Graded A+) Principles of Marketing Kotler/Armstrong Comprehensive Exam || All Chapters’ Questions & Answers (Graded A+) Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor is called _______________. A) advertising B) public relations (PR) C) sales promotion D) direct marketing - ANSWER - C) sales promotion The strategic bl...