Promotional mix elements Study guides, Class notes & Summaries

Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? (Ans - Evaluating results What is the result of a company increasing the delegation of authority and the span of control? (Ans - Increased number of direct reports per manager Which two key elements does an effective organization include? (Ans - Human interaction, structure Why does a line organizational structure function m...

What are the key differences between promotion and marketing? A. Promotion is a form of persuasion used to get a consumer to take action. B. Promotion entails meeting the needs and wants of consumers C. Marketing is part of the promotional mix D. Marketing is a form of persuasion used to get a consumer to take action. correct answers A. Promotion is a form of persuasion used to get a consumer to take action. A segmentation strategy.... A. Is typically used when crafting a message B. Is ...

Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) Liberty University -Questions with complete solution Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) Integrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer Promotion - correct answer any communication by marketers than informs, persu...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications)Integrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer Promotion - correct answer any communication by marketers than informs, persuades, or reminds a potentials buyer of a product to influence an opinion or elicit a response Promotion Strategy - correct answer a plan...

concentrates on getting all of the promotional mix elements to work together - correct answer -Marketing Communications Advertising, Public Relations, Sales Promotions, Personal Selling & Social Media - correct answer -Promotional Mix paid; mass communication; impersonal; increases sales in the long run; one way - correct answer -Advertising unpaid; effective but limited control; proactive communication; highly credible (ex: consumer reports) - correct answer -Public Relations has a ...

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? Creates time,...

Objectives of MARCOM Programs Informing, Persuading, Inducing Action Informing Telling customers about their products, services, and terms of sale Persuading convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action getting customers to make a purchase or action that is far more immediate than delayed in nature Marketing Communications represen...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Human Interaction & Structure - ANSWER Which two key elements does an effective organization include? It establishes a direct flow of authority - ANSWER Why does a line organization structure function most effectively in a crisis situation? Departmentalization - ANSWER A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? Achievement of company goals - ANSWER Which primary driver does management use for an organiz...