Psychology of advertising - Study guides, Class notes & Summaries

The Psychology of Advertising Exam Questions With Verified Answers Functions of advertising - answerTo inform: to provide useful information about a product or service. To persuade and change the response of the recipient: to make the offer attractive to the consumer Two forms of Persuasion - answerIncreasing attractiveness of offer: increase approach motivation. Reducing reluctance of consumer: reduce avoidance motivation. Informational or argument based appeal - answerPresent facts abo...

Psychology of Advertising Exam 1 Questions And Answers ( Verified And Updated ) What is advertising? - answerMarketing messages in paid media - paid - non-personal communication - by an identified sponsor - using media - to inform/persuade/influence the target audience Can ads "create" consumer needs? - answerNot necessarily; ads channel needs by reshaping them into wants for specific products/services that manufacturers can and promise to supply. Functions of advertising - answer1. ...

Test Bank for Psychology Themes and Variations, 6th Canadian Edition By Doug McCann Name: Class: Date: Chapter 1 - The Evolution of Psychology Copyright Cengage Learning. Powered by Cognero. Page 1 Multiple Choice 1. The term “psychology” comes from the Greek words psyche and logos. What does logos mean? a. the study of a subject b. the soul c. logic d. discipline ANSWER: a 2. Psychological research is sometimes distorted or grossly simplified in media coverage, leading to misinformation or ...

Psychology of Advertising- Chapter 11

Psychology Of Advertising Exam Questions With 100% Correct Answers (1)the psychological core, (2)the process of making decisions, (3)the consumer's culture, and (4)consumer behavior outcomes and issues. - answerlist the four basic domains in consumer behavior Consumer behavior - answerreflects the totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units...

Psychology Of Advertising Exam Questions With 100% Correct Answers (1)the psychological core, (2)the process of making decisions, (3)the consumer's culture, and (4)consumer behavior outcomes and issues. - answerlist the four basic domains in consumer behavior Consumer behavior - answerreflects the totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units...

Psychology of Advertising Exam 1 Questions And Answers ( Verified And Updated ) What is advertising? - answerMarketing messages in paid media - paid - non-personal communication - by an identified sponsor - using media - to inform/persuade/influence the target audience Can ads "create" consumer needs? - answerNot necessarily; ads channel needs by reshaping them into wants for specific products/services that manufacturers can and promise to supply. Functions of advertising - answer1. ...

ABC models - Components of Attitudes (emotions play a role in this)- Affective, behavioral, Cognitive (feel-do-think) Affect - Feelings something evokes (fear, happiness, etc.) Attitude object - Anything toward which one has an attitude Balance Theory - how people perceive relations among objects, and how they alter their attitudes so that these remain consistent (or "balanced"). involves relations among three elements, so we call the resulting attitude structures triads. (1) a person ...

Psychology of Advertising

Psychology Of Advertising Exam Questions With 100% Correct Answers (1)the psychological core, (2)the process of making decisions, (3)the consumer's culture, and (4)consumer behavior outcomes and issues. - answerlist the four basic domains in consumer behavior Consumer behavior - answerreflects the totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units...