Rst 230 Study guides, Class notes & Summaries
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CSFRST 2300 Exam 3 Questions and Answers Latest Updated
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CSFRST 2300 Exam 3 Questions and Answers Latest Updated 
 
Brand Communication - Answer-· (Similar to luxury) focus on high ad expenditure in magazine and editorial coverage 
· Celeb endorsements, prestige retail locations 
 
Ron Schuller - Answer-· Transforming brands (in particular the presentation focused on Benjamin Moore, a paint company. Looked like he talked a lot about color too) Red Barn Consulting 
 
Co-Branding - Answer-· Limited collaborations: Example-> Designer only 
· Not ...
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CSFRST 2300 EXAM 4 Questions and Answers 2024
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CSFRST 2300 EXAM 4
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CSFRST 2300 EXAM BUNDLE (GRADED A+)
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Branding 2300 Exam 1 Questions with Correct Answers

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CSFRST 2300 Exam 1 Study Guide Exam Questions and Answers

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csfrst 2300 exam 1 study guide questions with complete solutions

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CSFRST 2300 Exam 3 Questions and Answers Latest Updated

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CSFRST 2300 EXAM 3 Question
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CSFRST 2300 Exam Review Questions and Answers (100% Pass)
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CSFRST 2300 Exam Review Questions and Answers (100% Pass) 
 
intangible attributes - Answer-abstract brand values 
 
trademarks (legal property) - - Brand logos, symbols, slogans and taglines 
 
brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul 
 
brand functions 
 
3 P's - Answer-= PEOPLE ORIENTED 
 
1. creating experiences for Guests (TARGET MARKET) 
ngful opportunities for Team Members (EMPLOYEES) 
3. high value for Owners (SHAREHOLDERS) ...
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CSFRST 2300 Exam 1 Study Guide Questions with solutions 2024
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CSFRST 2300 Exam 1 Study Guide
Too much month left at the end of the money?
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CSFRST 2300 exam 3 Questions with Correct Answers
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CSFRST 2300 exam 3 Questions with Correct Answers 
 
premium price - Answer-higher end of mass-market, less than premium, limited ability to reduce price without hurting margins, unable to manipulate prices 
 
categories of premium - Answer-super-premiums, old luxury extensions, masstige 
 
Ron Shuller - Answer-Benjamin Moore became more exclusive, level and mix can make or break, based on service 
 
premium brand communication - Answer-similar to luxury, magazines and editorials, endorsements 
...
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CSFRST 2300 Exam Study Guide Questions with Correct Answers
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CSFRST 2300 Exam Study Guide Questions with Correct Answers 
 
Equity - Answer-a brands market value is a function of the brands equity that it accumulates:the greater the equity the more valuable the brand. recognizing that a brand delivers something more than a generic product does, equity can be regarded as extra "something" attached to a brand that adds value over and above the objective characteristics of a product. 
 
brand manager - Answer-is responsible for analyzing how our brand is p...
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CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass)
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CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass) 
 
Promotion (Marketing Mix) - Answer-• What is the most efficient channel for your target market? 
◦ Catalogs? Online? 
• Does your promotion strategy reflect your target customers lifestyle? 
• Does it go along with your price policy? 
 
Place (marketing mix) - Answer-• Where do your target customers shop? 
• Store type? 
◦ Department store 
◦ Speciality store 
◦ Mall shopping 
◦ Online 
• Logistics? ...
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CSFRST 2300 Exam 1 Questions and Answers 2024
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CSFRST 2300 Exam 1
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CSFRST 2300 Exam 1 Study Guide Questions and Answers 2024
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CSFRST 2300 Exam 1 Study Guide
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