Smad 150 - Study guides, Class notes & Summaries

SMAD 150 Final Questions & answers with Complete solutions | Latest edition

SMAD 150 COMPREHENSIVE QUESTIONS AND VERIFIED ANSWERS EXAM GRADE A+ NEWEST 2024 UPDATE

What is the main idea of Potter Chapter 15? : -Giant companies own most of the media and the role of media mergers Localism : -idea that power is best shared amongst many people. Everyone has a voice and can influence decisions Efficiency : -idea that power is best concentrated among a few people. They can make decisions well and quickly and maximize profit Localism in the media : Benefits: -shared power involves more people in decision making and better serving the public interest...

SMAD 150 Final Exam Review with 100% correct answers

SMAD 150 JMU Final with 100% correct answers

SMAD 150 JMU Exam 3 with 100% correct answers

SMAD 150 final with 100% correct answers

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects (1960s to present) : Media compete with or complement many other variables. Under some circumstances specific types of media content may have significant effects on certain members of the audienc...

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Agenda Setting Theory : if a news item is covered frequently and prominently, the audience will regard the issue as more important. How messages in the news media order what we think about. Cultivation Theory : The process by which media shape our view of the world and cultivate our widely shared conceptions of reality. How the media over time encourage particular worldviews in us through the "common symbolic environment"of television and movies. Media Effects : Bullet Theory ...