The bcg matrix - Study guides, Class notes & Summaries

BCG Growth-Share Matrix - Answer-Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy - Answer-Asks the question - What businesses should we be in? Strategic Business Unit Strategy - Answer-Asks - How do we compete effectively against the competitors? Functional Strategy - Answer-strategy by which managers in specific areas decide how best ...

Marketing always entails an: - Answer-Exchange Purpose of Marketing is to create: - Answer-Value The 4 P's of Marketing - Answer-1) Product 2) Place 3) Promotion 4) Price Competitive Advantage consists of: - Answer-Excellence in all areas of 4 P's The Marketing Plan - Answer-Consists of 3 phases 1) Planning Phase 2) Implementation Phase 3) Control Phase The Strategy Pyramid - Answer-VMOST -Vision -Mission -Objectives -Strategy -Tactics SWOT Analysis - Answer-Evaluates an organ...

Marketing - Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? - True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing - Marking a sale "telling and selling" New View of Marketing - Satisfying customer needs Things that can be marketed: - -Goods -Services -People -Behaviors -Organiz...

Margin Formula correct answers (Sell Price-COGS)/Sell Price Sell Price Formula correct answers COGS/(1-Margin) Cost Formula correct answers Sell Price(1-Margin) Marketing correct answers Creating, communicating, and delivering value Product Orientation correct answers Focus on efficient processes to create quality products and reduce costs. Prior to 1920's Sales Orientation correct answers Use personal selling and advertising to sell products. Great depression era, after 1920's ...

BUSML 3250 Exam 1 with 100% Correct Answers What is marketing? - answerThe process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process - answer1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value...

MARKETING 311 Chapter 2 | Questions and Answers (Complete Solutions) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) The focus of strategic planning is to define a game plan for long-run survival and growth. D) The strategic plan is a statement of an organ...

The term "SKA" has to do with - ANSWER-job design Which of the following best describes Lou's approach to IBM - ANSWER-Demand chain Thinking about how Lou "fixed" IBM and topics from the class, which of the following was most evident in the book? - ANSWER-BPR Which is the decision-making tool that could be used for a structured decision - ANSWER-DSS The primary difference between a project and a process is - ANSWER-end results Timeliness and quality, from class, are parts of ...

What is marketing? satisfying customer needs and wants What are the 4 philosophies of marketing? product, sales, market, and social marketing orientation 4 marketing philosophies: Sales Orientation focuses on the the capabilities of sales people to push product 4 marketing philosophies: Market orientation focuses on the needs and wants of the customer 4 Marketing Philosophies: Societal Marketing Orientation Focuses on needs and wants of customer and society ...

AIPMM PMM Product Marketing Manager Certification Exam Questions and Answers 100% Pass Stages of product life - Answer- Conceive Plan Develop Qualify Launch Deliver Retire Stages of the product development process prior to a product being availalable to customers: - Answer- Conceive Plan Develop Qualify Ansoff Expansion Grid - Answer- Market penetration - sell existing products in existing market Product development - sell new products in existing market Market development - sel...

Information your company already has collected, such as sales and marketing records, customer account information, and product purchasing and usage data. - Internal data MARKETING - Business function that identifies, satisfies, and retains customers through a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for the customer Price - A realtor representing luxury condominiums offers pre-construction discounts to clients. Whic...