Travel card 101 fixed - Study guides, Class notes & Summaries
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PSY 1310 MKT301 Kerin-QuestionBank-4Ps-Pt1/MKT301 Kerin book Testbank Pricing, Channels, SCM, Marcom
- Exam (elaborations) • 313 pages • 2021
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PSY 1310 MKT301 
Kerin-QuestionBank-4Ps-Pt1/MKT301 Kerin book – Testbank – 
Pricing, Channels, SCM, MarcomPSY 1310 MKT301 
Kerin-QuestionBank-4Ps-Pt1/MKT301 Kerin book – Testbank – 
Pricing, Channels, SCM, Marcom 
PSY 1310 MKT301 
Kerin-QuestionBank-4Ps-Pt1/MKT301 Kerin book – Testbank – 
Pricing, Channels, SCM, Marcom 
CHAPTER 13 
BUILDING THE PRICE FOUNDATION 
MULTIPLE CHOICE QUESTIONS 
13-1 CHAPTER OPENING EXAMPLE CONCEPTUAL 
What do Expedia, Travelocity, and Priceline have in com...
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STR 581 Final Exam -Strategic Planning and Implem: GRADED A | 100% CORRECT
- Exam (elaborations) • 38 pages • 2021
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STR 581 Final Exam -Strategic Planning and Implem: GRADED A | 100% CORRECT STR 581 Final Exam: Strategic Planning and Implementation (200 Correctly Answered Questions) 
 
Section 1 
 
1. “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line. 
A.	direct 
B.	dramatic 
C.	soothing 
D.	Leveraged 
E.	abrasive 
 
2. Some intermediaries use the following: strategic planning, advanced infor...
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ATI PN EXIT EXAM
- Exam (elaborations) • 46 pages • 2021
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ATI PN EXIT EXAM 
1.	 	 is the process of evaluating human resource needs and then recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organizational goals. 
A.	Staffing 
B.	Performance evaluation and response 
C.	Human resource management 
D.	Job analysis 
2.	The ultimate resource of a firm is its: 
A.	business plan. 
B.	marketing mix. 
C.	capital budget. 
D.	employees. 
3.	One of the key functions of human resource management is: 
A.	dep...
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