Ugba 104 Study guides, Class notes & Summaries
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UGBA 104- Excel Midterm 1
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decision analysis - Answer- Definition: 
A technique used to develop an optimal strategy when a decision maker is faced with several decision alternatives and an uncertain set of future events. 
 
Internet of Things (IoT) - Answer- Definition: 
The technology that allows data collected from sensors in all types of machines to be sent over the Internet to repositories where it can be stored and analyzed. 
 
optimization models - Answer- Definition: 
A mathematical model that gives the best decisi...
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Exam 2 UGBA 104 Study Material Questions and Answers
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Exam 2 UGBA 104 Study Material 
Questions and Answers 
10 social media trends to watch in 2023 - CORRECT ANSWER-1) Less copy and paste 
trends 
2) UGC creators shine 
3) YouTube Shorts take off 
4) AI goes mainstream 
5) Rise of LinkedIn creators 
6) Keyword search & SEO take center stage 
7) Gated content 
8) Storytelling 
9) Instagram doubles down on creators 
10) Pay transparency between brands and creators 
AI in digital marketing - CORRECT ANSWER-1) Smart speakers: a new channel f...
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UGBA 104 - Exam 1
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Optimization - Answer- maximizing or minimizing an objective function involving at least one variable 
 
Linear programming - Answer- maximizing or minimizing an objective when the objective function AND all constraints involve linear functions of the variables 
 
5 Steps in Formulating a Linear Program - Answer- (1) understand decision problem 
(2) define decision variables 
(3) express objective as a linear function of decision variables 
(4) express constraints as a linear inequality 
(5) ide...
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UGBA 104 Final Review Exam Questions and Answers
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UGBA 104 Final Review Exam Questions and Answers 
Example of a Quantitative Variable -️️ Age, Income 
Example of a Categorical Variable -️️ Religion, Zip Code, Rent vs Own 
Example of a Binary Categorical Variable -️️ Rent vs Own, Paid vs Not 
What is the difference between Sorting and Filtering? -️️ Sort puts things in different 
orders whereas Filtering only shows the results you filtered for 
What are some of the uses of Conditional Formatting? -️️ Highlights cells with ru...
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UGBA 104 Midterm Exam Questions and Answers 100% Verified
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UGBA 104 Midterm Exam Questions and 
Answers 100% Verified 
calculate outliers IQR method - CORRECT ANSWER-IQR below; Q1 - 1.5 * IQR 
IQR above; Q3 + 1.5 * IQR 
how to calculate percentiles - CORRECT ANSWER-percentile (L) = (n+1) * P/100 
calculate z score outlier - CORRECT ANSWER-(value-mean)/SD 
rule of thumb for z score outlier - CORRECT ANSWER-above or below 3 SDs away 
which outlier method is more lenient - CORRECT ANSWER-z score, it goes further from 
mean than the IQR method 
ie the IQR...
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UGBA 104 Exam 1 Practice Questions and Answers 100% Elaborated
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UGBA 104 Exam 1 Practice Questions 
and Answers 100% Elaborated 
International Business - CORRECT ANSWER-Commercial transaction that crosses the 
borders of two or more nations 
imports - CORRECT ANSWER-Goods and services purchased abroad and brought into 
a country 
exports - CORRECT ANSWER-goods and services sold abroad and sent out of a 
country 
Multinational Corporation( MNC) - CORRECT ANSWER-Business that has direct 
investments abroad in multiple countries 
born global firm - CORRECT...
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UGBA 104 - Exam 1 Questions with correct Answers
- Exam (elaborations) • 4 pages • 2023
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UGBA 104 - Exam 1 Questions with correct Answers
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UGBA 104 M1 Exam 2023 Questions and Answers
- Exam (elaborations) • 4 pages • 2023
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UGBA 104 M1 Exam 2023 Questions and Answers
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Exam 2 UGBA 104 Study Material Questions and Answers
- Exam (elaborations) • 3 pages • 2024
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Exam 2 UGBA 104 Study Material 
Questions and Answers 
10 social media trends to watch in 2023 - CORRECT ANSWER-1) Less copy and paste 
trends 
2) UGC creators shine 
3) YouTube Shorts take off 
4) AI goes mainstream 
5) Rise of LinkedIn creators 
6) Keyword search & SEO take center stage 
7) Gated content 
8) Storytelling 
9) Instagram doubles down on creators 
10) Pay transparency between brands and creators 
AI in digital marketing - CORRECT ANSWER-1) Smart speakers: a new channel f...
-
UGBA 104 Final Review 2023/2024 updated to pass
- Exam (elaborations) • 7 pages • 2023
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Available in package deal
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UGBA 104 Final ReviewExample of a Quantitative Variable - correct answer Age, Income 
 
Example of a Categorical Variable - correct answer Religion, Zip Code, Rent vs Own 
 
Example of a Binary Categorical Variable - correct answer Rent vs Own, Paid vs Not 
 
What is the difference between Sorting and Filtering? - correct answer Sort puts things in different orders whereas Filtering only shows the results you filtered for 
 
What are some of the uses of Conditional Formatting? - correct answer H...
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